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(BOS) Fundraising Digital Media Buyer

Media Cause

(BOS) Fundraising Digital Media Buyer

Boston, MA
Full Time
Paid
  • Responsibilities

    Media Cause is a full service digital agency for a greater good. Since 2011, we've worked with 300+ nonprofit organizations, cause-driven startups, foundations, educators, philanthropists, and social enterprises to accelerate growth and create a positive impact in the communities they serve.

    We're looking for a Digital Media Buyer to join our Fundraising team out of our Boston or DC office.

    WHAT YOU'LL DO:

    • Develop strategic media plans & recommendations for donor acquisition, appeal, and direct solicitation campaigns
    • Own all steps of the ad operations process
    • Use self-managed platforms to build & monitor digital buys in display, social, programmatic and video
    • Optimize campaign buys to deliver the most at the highest ROI for fundraising objectives (acquisition, direct response, stewardship)
    • Cultivate and maintain relationships with digital media vendors, publishers and key technology platforms
    • Bring new ad opportunities, products, and placements to the team to help strengthen creativity and effectiveness
    • Work alongside account fundraising strategists and creative leads to support campaign goals
    • Monitor ad and landing page performance via Google Analytics and on client CRMs and/or databases of record
    • Proactively optimize purchased media through A/B testing, landing page optimization, and targeting
    • Monitor campaigns to ensure they deliver expected results
    • Build, analyze & provide insights for client campaign reports
    • Stay apprised of digital trends & tools
    • Manage client relationships and happiness

    WHO YOU ARE:

    The ideal candidate has 4+ years of digital media buying experience, at least 2 years of doing it for fundraising clients or in-house at a nonprofit organization

    We're looking for people with a passion for driving meaningful results for clients, a hunger to continue learning in the ever changing digital world, the ability to problem solve to overcome any challenge, a passion for helping teammates succeed and a strong desire to change the world.

    Skills & Experience Required:

    • 4+ years related work experience planning, buying & managing a variety of fundraising programs
    • Have strong relationships with digital media vendors, publishers, and key technology platforms
    • Experience creating data measurement plans for measuring ROAS for fundraising campaigns
    • Significant multi-year experience running ad campaigns on a variety of programmatic (Quantcast, OwnerIQ, DataXu), search & display (Google, DoubleClick, Bing, Yahoo), and social (Facebook, Instagram, Twitter, LinkedIn) advertising mediums
    • Hold certification in Google AdWords and/or Facebook certified professional
    • Excellent verbal and written communication skills
    • Experience managing managing multiple clients at once in a fast paced environment
    • Track record of thinking outside the box for innovative ways for nonprofits to use all digital platforms platforms to achieve their goals.
    • Experience building digital fundraising programs
    • An optimistic dreamer who executes efficiently with a positive can do attitude