Job Description
MEDIA BUYER/PLANNER
STRATEGY/PLANNING/BUYING
o STRATEGY
· Able to build out a strategic game-plan for client approval
· Looking at Competitive/Pulling Competitive regularly as need to review trends
· Helping outline preferred budgets/flighting/pulses/hiatus
· Ability to use GRPs/Ratings, Reach & Frequency, CPMs, CPP to help with strategy to hit goals
· Looking at trends from similar client’s/times of year to help inform decisions
· Ability to Take advantage of the marketplace for certain stations/dayparts/programming to
· Strategically laying out plans for execution, but also to ensure plans deliver to desired client goals & not under-deliver
· Ability to use PowerPoint to help with client ready slides showing/explaining strategic approach
o PLANNING
· Helping develop media plans buys as needed
· Providing recommended stations/daypart mix/length mix
· Being able to multitask & move quickly to make changes changes/multiple plans
· Working with buyers concerning available inventory/rates
· Working with Client Service or Sales team to have clear communication concerning how to build a media plan
· Leverage DR knowledge/media knowledge/MDG internal tools to help build plans
· Be a team player & open to suggestions/changes as needed
· Ability to learn/know planning platform to build plans
· Potentially planning CTV/OTT buys
o BUYING
· The ability to buy & negotiate a few stations as needed (or back-up a buyer with more responsibility when a buyer is out of the office)
· Maintaining/balancing clearance sheets to hit client’s weekly budget goals
· Able to look at data in core/tableau to see what is working for optimization recommendations/optimizations/testing & new ideas. (& providing Client Service with weekly notes)
· Understanding different client’s KPI to help negotiate pricing for individual stations
· Building a working relationship with other buyers to works as a team
· Potential being the lead buyer for an account(s)
· Working with Client Service team with clear communication so, they can relay any information/updates about buying back to the client
· Updates regularly on stations & marketplace conditions
· Negotiate sponsorships & upfront/general buys
Company Description
Located in Los Angeles, Media Design Group is a full-service media buying agency that specializes in Data Driven Linear, Connected TV, and Addressable solutions for brand marketers. We work with a variety of clients from start-ups to fortune 500 companies. Media Design Group delivers market-leading solutions across Linear and Digital channels, transforming data into a competitive media advantage.