Media Strategy Consultant (CPG Preferred)

Lifted, an Upwork Company™

Media Strategy Consultant (CPG Preferred)

Dallas, TX
Full Time
Paid
  • Responsibilities

    Job Description

    • Support deployment of One Media capabilities across North America, ensuring alignment with global frameworks and consistency across markets
    • Assist in portfolio investment reviews (with a focus on Foods), identifying opportunities to optimize spend, improve ROI, and align with growth priorities
    • Evaluate 2026 Annual Operating Plans (AOP) with a focus on embedding 5S principles (Search, Scroll, Stream, Shop, Sense) to unlock incremental impact
    • Identify gaps and opportunities across brands and markets to strengthen end-to-end consumer journey planning
    • Help build strategic presentations and internal recommendations, synthesizing data into clear narratives
    • Support efforts to evolve agency capabilities and ways of working across North America
    • Contribute to shaping the 2027 agency operating model, ensuring it is scalable, future-ready, and aligned with long-term media ambitions
  • Qualifications

    Qualifications

    • Strong background in media strategy and planning (agency or in-house)
    • Experience in CPG strongly preferred
    • Ability to translate data and insights into strategic recommendations
    • Comfortable working in ambiguity and helping shape direction alongside senior leadership - Experience building executive-ready decks and frameworks
    • Collaborative, proactive, and able to operate as a strategic partner—not just an executor

    Additional Information

    • Work two days a week onsite at their Dallas, Texas office.