Job Description

DIGITAL MARKETING SEO/PPC COORDINATOR

AS ONE OF THE FAST GROWING BACKGROUND SCREENING AND INSTANT DRUG TESTING DEVICE SELLERS IN THE GREATER LOS ANGELES VALLEY, MERGERS MARKETING HAS RECENTLY MOVED OUR HQ TO NORTHRIDGE, CA WHERE WE HAVE A BEAUTIFUL NEW FACILITY EQUIPPED TO EMPOWER OUR TEAMS TO ACHIEVE SUCCESS DAILY. OUR EMPLOYEES ARE EMPOWERED TO DRIVE THE GROWTH OF OUR ORGANIZATION WHILE ALL WORKING IN A COLLABORATIVE ENVIRONMENT FREE FROM THE MUNDANE "CORPORATE" NONSENSE.

WE ARE LOOKING FOR A DIGITAL MARKETING SEO/PPC COORDINATOR TO JOIN OUR TEAM TO WORK COLLABORATIVELY WITH OUR SALES, ADMINISTRATIVE, E-COMMERCE AND SALES SUPPORT TEAMS IN ALL ASPECTS OF DIGITAL MARKETING AND CREATE COMPELLING CONTENT. THE IDEAL CANDIDATE IS HIGHLY MOTIVATED THAT TAKES A VERY HANDS ON APPROACH WITH A TRUE PASSION FOR DIGITAL AND GRAPHIC MARKETING. THE CANDIDATE FOR THIS ROLE WILL NEED TO POSSESS A TRUE CREATIVE SPIRIT THAT HAS EXPERIENCE IN THE DEVELOPMENT AND DEPLOYMENT OF MARKETING STRATEGIES ACROSS MULTIPLE BUSINESS UNITS. WE WANT SOMEONE THAT COMES WITH FRESH AND CREATIVE IDEAS THAT WILL CONTRIBUTE TO THE EXCITEMENT AND ENTHUSIASM OF OTHERS.

REQUIREMENTS

• DIGITAL MARKETING - MANAGE ALL DIGITAL MARKETING TO INCLUDE GOOGLE ADVERTISING, GOOGLE ANALYTICS, SOCIAL MEDIA ADVERTISING AND AFFILIATE MARKETING.

• SEO / PPC - EXPERIENCE REQUIRED, ABLE TO OPTIMIZE ALL DIGITAL CONTENT

• EMAIL MARKETING - CURATE, DESIGN AND MANAGE BI-WEEKLY EMAIL CAMPAIGNS VIA CONSTANT CONTACT FOR ALL DIVISIONS

• SOCIAL MEDIA - CURATE, DESIGN AND MANAGE ALL SOCIAL MEDIA PLATFORMS FOR ALL DIVISIONS

• DIGITAL MEDIA – CREATE AND CURATE DIGITAL CONTENT TO SUPPORT BRAND STRATEGY

• DIGITAL MERCHANDISING – BUILD AND MAINTAIN PRODUCT DETAIL PAGES USING MAGENTO E-COMMERCE PLATFORM

ESSENTIAL FUNCTIONS

• DRIVE TRAFFIC AND IMPROVE THE ONLINE SHOPPING EXPERIENCE USING COMPELLING CONTENT.

• UTILIZE GRAPHIC DESIGN FOR INFOGRAPHICS, GUIDE, SOCIAL GRAPHICS, EMAIL, BLOGGING AND MEDIA PLACEMENT.

• DRIVE TRAFFIC IMPROVE THE ONLINE SHOPPING EXPERIENCE USING COMPELLING CONTENT.

• LAUNCH PRODUCTS ON SITE IN A TIMELY MANNER BASED ON DELIVERY DATE AND EMAIL CADENCE.

• BUILD OUT NEW AND ENGAGING LANDING PAGES AS NEEDED.

• LEVERAGE WEBSITE ANALYTICS (GOOGLE ANALYTICS) TO UNDERSTAND PERFORMANCE AND CUSTOMER INTERACTION WITH CATEGORIES, FEATURED PRODUCT PLACEMENT, AND GENERAL ONLINE SHOPPING EXPERIENCES TO HELP IDENTIFY OPPORTUNITIES AND WINS.

• CONTRIBUTE IN CONCEPTUALIZING MONTHLY CAMPAIGN THEMES BASED ON PRODUCT ASSORTMENT AND SEASONAL TRENDS.

• COLLABORATE CROSS-FUNCTIONALLY WITH LEADERSHIP TEAMS TO ALIGN BUSINESS AND MARKETING GOALS TO OUR ECOMMERCE SITE.

• REPORT WEEKLY AND MONTHLY ON METRICS INCLUDING TOP-LINE METRICS, SALES, CONVERSION RATES, TRAFFIC AND CUSTOMER SATISFACTION FOR ECOMMERCE STRATEGIES AND THE BRAND.

REQUIRED QUALIFICATIONS

• BACHELOR’S DEGREE PREFERRED - HIGH SCHOOL DIPLOMA REQUIRED

• 3-5 YEARS OF DIGITAL MARKETING AND/OR CREATIVE CONTENT OR RELEVANT EXPERIENCE.

• EXCELLENT COMMUNICATION, TIME MANAGEMENT AND ORGANIZATION SKILLS.

• ABLE TO REVIEW DATA, DRAW CONCLUSIONS, PRESENT SOLUTIONS AND TAKE ACTION ON THE NEXT STEPS.

WHAT WE OFFER!

• HEALTH, DENTAL, AND VISION COVERAGE

• 401K

• COMPETITIVE SALARY

• STRONG INCENTIVE COMMISSION PLAN

• PAID VACATION/SICK TIME

• LONG/SHORT TERM DISABILITY

• EMPLOYEE ASSISTANCE PROGRAM

•COLLABORATIVE TEAM ENVIRONMENT

•POSITIVE WORK CULTURE