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Analyst, Digital Media Analytics

Merkle Inc.

Analyst, Digital Media Analytics

Pittsburgh, PA
+1 location
Charlottesville, VA
Paid
  • Responsibilities

    Job Description

    OPPORTUNITIES AVAILABLE FOR WINTER 2019 AND SPRING 2020 GRADUATES AND RECENT ALUMNI.

    Applicants must be currently authorized to work in the U.S. on a full-time basis. Employment-based visa sponsorship (including H-1B sponsorship) is not available for this position.

    In order to create an effective and integrated online marketing strategy, you have to understand your customers, their behaviors, and their values. By identifying and assigning value to each of their digital touchpoints, you can help brands optimize and personalize the customer journey and reach their target audiences. Analysts, Performance Analytics at Merkle support the SEM, SEO, Media Services and Paid Social teams by providing campaign analytics that drive further insights and optimization. They are part of a multifaceted digital analytics team who work closely with other analysts and client relationship managers in the company. You will encounter different analytic problems and be challenged to provide unique and effective solutions in a digital, fast-paced world.

    • Provide data management, budgeting, bidding, pattern/trend exploration and explanation, ad copy/creative testing and analysis, landing page analysis, and forecasting
    • Using coding to develop analytical models in Python, SQL, or SAS/R
    • Manage the day-to-day core insights and trends of our digital marketing programs to help guide the optimization efforts
    • Play a supporting role to a Senior Analysts and Managers by customizing the optimization models on a client by client basis
    • Engage directly with the client to understand marketing objectives to alter program execution
  • Qualifications

    Qualifications

    • Bachelor’s degree in Statistics, Economics, or related field. Advanced degree preferred
    • Coursework or internship/industry experience in a related or quantitative capability
    • Demonstrated, hands-on experience with SQL, Python, digital or web analytics (Omniture, WebTrends, Google Analytics, AdWords, AdCenter, DoubleClick, MediaMath, Exact Target, etc.) is ideal
    • Some experience with SAS or R or high-level scripting language preferred
    • Familiarity with least one digital marketing channel (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is ideal
    • Ability to explain and present complicated/advanced analytical methodology and results to non-technical audiences
    • Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
    • Must be able to communicate effectively by phone; write clear emails and memos; be friendly, cheerful, and patient; and enjoy explaining complicated concepts to others
    • Ability to handle multiple projects, prioritize responsibilities and work efficiently in a fast-paced environment
    • Keen problem-solving and trouble-shooting abilities; high level of accuracy and attention to detail

    Additional Information

    At Merkle, we believe that a diverse environment improves us as a community and as a business. We want to foster an environment of growth, where all ideas and contributions are encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. We embrace differences of opinion. We value diversity of experience and thought, which help us to challenge and define industry-leading solutions, and support our goal of being a great place to work.

    All your information will be kept confidential according to EEO guidelines.

  • Locations
    Pittsburgh, PA • Charlottesville, VA