Job Description

As an SEM Manager you will manage paid search campaigns for one of Merkle's long-standing clients. You'll work under the direction of the Paid Search Director and with a variety of cross-functional team members. You will be the go-to resource for our clients, lead the day-to-day strategic management of complex SEM campaigns, manage the account team, and act as the central hub of collaboration across different departments/resources all the while satisfying client goals. You will be smart, ambitious, willing to roll-up your sleeves, and won't stop until the goal is achieved. We're looking for intelligent people who can represent Merkle, develop the strategy behind category defining SEM programs, ensure superior service delivery to our clients, and participate in a manner that ensures a trusting and lasting relationship.

RESPONSIBILITIES

Search Campaign Management:

• Perform daily campaign activities for enterprise level Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion
• Be the main contact for your client, internal departments, and third-party providers
• Lead collaboration and facilitate discussions, planning, and project management
• Contribute to the development and execution of market strategies for Paid Search campaigns, including developing strategic roadmaps, test plans, and risk/benefit analysis
• Analyze results and develop actionable insights

Analysis, Thought Leadership & Communication:

• Use analytical reasoning, data analysis, and problem solving skills to effectively and efficiently manage campaigns. Professionally communicate findings to your client
• Demonstrate thought leadership and professional communication skills by developing and delivering client-facing materials, such as presentations, Point of Views, business cases, and performance reports
• Use business acumen to work with client teams to identify and understand business needs, campaign performance objectives, and opportunities to grow the relationship

Teamwork & Project Management:

• Mentor SEM Specialists supporting your accounts, communicate task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core functional areas or responsibilities
• Monitor and share industry news, online marketing trends, industry tools, and internal cross-team learnings

Qualifications

Search Engine Marketing (SEM) and Business Experience:

• 3+ years of Search Engine Marketing (SEM) experience, preferably on the agency side
• Experience managing SEM campaigns in Google Ads & Microsoft Ads
• Experience outside of SEM is a plus - we often work with Google Ads Display, YouTube, Twitter, Facebook, Amazon DSP, etc.
• SA360 experience and/or certification

Analytical Skills:

• Data analysis and problem solving skills - ability to draw conclusions and devise strategic recommendations based on findings
• Microsoft Excel skills: pivot tables, Vlookups, and chart building. Working knowledge of Data Studio is a plus.
• Additional SEM software skills is a plus (e.g. Tableau, Kenshoo, Marin, Hitwise, etc.)

Project Management:

• You know when to self-solve vs. when to seek guidance, and aren't afraid to ask for direction from the experts that surround you
• You're organized, able to balance client timelines and needs, possibly across multiple clients

Additional Information

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact dentsurecruiting@dentsu.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.