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Digital Ad Ops Analyst

Merkle Inc.

Digital Ad Ops Analyst

National
Paid
  • Responsibilities

    Job Description

    We are looking for an analytically minded people for Merkle’s Media Platforms & Operations team, who are responsible for the implementation and activation of ads for display, programmatic, video, and paid social advertising.  You will have the opportunity to be a part of an innovative, fast growing team focused on revolutionizing digital media planning and buying, in the context of a multi-channel data driven approach. 

    • Master industry leading ad platforms, including ad servers and DSPs 

    • Manage campaign timelines and deliverables across internal and external teams 

    • Implement, QA, and troubleshoot ad campaigns using leading third party and Merkle platforms 

    • Act as in-house platform expert and escalation point on product and technology issues 

    • Document best practices and seek out opportunities to improve existing processes 

    • Assist in the development of new internal products and in the vetting and onboarding of new third-party ad platforms

     

    Responsibilities include, but are not limited to: 

      DIGITAL OPERATIONS MANAGEMENT: 

    • Demonstrate multi-tasking ability; keep multiple projects on-track 

    • Expert in Microsoft Excel, Third Party Ad Servers (DoubleClick DCM and/or AtlasDMT) and rich media technology (eg. PointRoll, Unicast, Eyeblaster) 

    • A technical authority for all technical issues involved in running online ad campaigns (including trafficking of remarketing capabilities, VAST/In-Stream Video, Rich Media and Audio) 

    • Work closely with internal departments and external partners to ensure that appropriate materials are received and/or distributed correctly 

    • Coordinate and meet all deliverables accurately and in a timely manner 

    • Work closely with media vendors and media teams to resolve reporting and/or billing discrepancies 

    • Plan, organize, activate and control daily process

     

    CLIENT & INTERNAL/EXTERNAL RELATIONSHIPS: 

    • Support teams in preparing and delivering assets to media vendors  

    • Work with media, creative and analytics teams at the onset of a campaign to identify and implement all creative and technical requirements 

    • Manage relationships with external vendors (such as DSPs, DMPs, verification vendors, rich media companies, media publishers, research firms, etc.) 

    • Possesses mature and professional business acumen in personal and written communications

     

    STRATEGIC THINKING & LEADERSHIP: 

    • Demonstrates active listening skills and ability to apply learnings over time 

    • Recognize recurrent or potential issues and problems, and know when to escalate and propose solutions, where possible 

    • Takes clear ownership of assigned tasks

     

    COMMUNICATION SKILLS: 

    • Express oneself clearly and concisely in written and oral communications 

    • Write in a clear, compelling and concise manner 

    • Organize ideas and information logically and sequentially

     

  • Qualifications

    Qualifications

    • Bachelor’s degree required; Marketing or Business focus is preferred
    • 2-4+ years of media/ad ops/digital industry experience
    • Experience with ad servers and mobile measurement partners required (e.g., DoubleClick/DCM/DFA and AppsFlyer)
    • Must be able to troubleshoot any issues that arise
    • Strong project management skills required
    • Proficient Third Party Ad Servers (e.g., DoubleClick DCM) and rich media technology (e.g., PointRoll, FlashTalking, Celtra)
    • Experience with demand side platforms a plus (e.g., Adaptly, MediaMath, DV 360)
    • Ability to work in fast-paced environment while demonstrating the ability to multi-task and keep multiple projects on-track
    • Familiarity with HTML, SQL, SaaS, and JavaScript

    Additional Information

    Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.