Job Description

Highly qualified analytics professional with experience optimizing multiple digital marketing channels, as well as leading projects/associates to greatness. The Media Analytics Manager is focused on supporting our Digital Media business (PPC, Video, Display, Paid Social) and developing Business insights around audience and customer behaviors. The position will be providing analytic direction on strategic clients, with a focus on clients and helping guide associates to improve our clients’ digital marketing programs. The Media Analytics Manager will serve as a primary point of contact between many of our clients and stakeholders around managing and enhancing our clients' digital measurement, as well as, delivering hands technical support. They will also be part of a growing multifaceted analytics team that develops advanced analytic solutions for top companies across industries.

Key Responsibilities:

• Architect solutions & provide optimization recommendations that drive results on client campaigns & objectives
• Provide thought leadership and guidance in the development of client-facing presentations and results read-outs
• Translate data into human insights and stories which drive change in digital marketing strategy and tactics
• Oversee and deliver the coding of data extraction, transformation and models by associates in SQL and Python and/or R
• Quickly understand multiple data sources and develop methodology for joining data that will add value
• Oversee development of custom performance reporting and analyses across multiple channels/clients
• Partner closely with the client to work with data sources ranging from Google, Facebook, and CRM to develop reporting and insights
• Work with various internal stakeholders to ensure projects are completed in a timely manner.

Qualifications

• 5 - 7 years of experience
• Ability to travel and work on-site at the client multiple days a week
• Demonstrated proficiency in multiple digital media channels
• Understanding of relational databases and audience based platforms
• Experience managing a team of associates or other quantitative thinkers
• Experience designing and measuring media- and audience-based tests
• Ability to develop visually appealing dashboards in Tableau / other leading BI tools
• Experience in optimizing entire media plan is desirable
• Excellent written and oral presentation skills, as this role is heavily client-facing
• Strong problem solving and consulting skills
• Bachelor’s degree in Statistics, Economics or related field required; advanced degree preferred

Additional Information

At Merkle, we believe that a diverse environment improves us as a community and as a business. We want to foster an environment of growth, where all ideas and contributions are encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. We embrace differences of opinion. We value diversity of experience and thought, which help us to challenge and define industry-leading solutions, and support our goal of being a great place to work.

All your information will be kept confidential according to EEO guidelines.