Benefits:
401(k)
401(k) matching
Competitive salary
Dental insurance
Health insurance
Opportunity for advancement
Paid time off
Vision insurance
About Home Run Franchises
Home Run Franchises is one of the fastest-growing home service franchise organizations in the country, with brands including Up Closets, Dryer Vent Superheroes, and The Lighting Squad. Our mission is simple: help entrepreneurs build exceptional businesses through proven systems, innovative marketing, and world-class support.
As part of Home Run Franchises, Flickswitch Marketing serves as our affiliated marketing agency, specializing in Meta advertising for our franchise owners. We manage paid social campaigns across hundreds of local markets, continually testing new ideas, refining creative, and optimizing performance to generate measurable results.
Our team doesn't simply manage advertising—we build scalable marketing systems that help franchise owners grow their businesses.
We're looking for someone who is equal parts strategist, analyst, copywriter, designer, and creative problem solver. This isn't a campaign management role. You'll be responsible for continually improving performance, developing new ideas, and helping shape the future of paid social marketing across our franchise brands.
What Will You Do?
The Performance Marketing Strategist will work with Flickswitch Marketing, Home Run Franchises' affiliated marketing agency, where you'll help develop, launch, and optimize Meta advertising campaigns for franchise owners across multiple brands.
You'll analyze campaign performance, identify opportunities, develop new advertising concepts, create compelling creative, write persuasive ad copy, launch structured tests, and continually optimize campaigns to generate more qualified leads at lower acquisition costs.
You'll have the freedom to experiment with new strategies, leverage AI tools, and directly influence the success of hundreds of locally owned franchise businesses.
Responsibilities
Analyze Meta advertising performance across multiple brands and local markets
Identify trends, opportunities, and areas for improvement
Develop strategies to improve lead quality, booked appointments, conversion rates, click-through rates, cost per lead, and return on ad spend
Create structured testing plans for audiences, creative, messaging, offers, placements, and landing page strategies
Write compelling, conversion-focused advertising copy
Develop new advertising concepts based on campaign performance and consumer behavior
Design high-converting creative using Canva or Adobe Creative Suite
Build, launch, and optimize Meta advertising campaigns
Continuously monitor performance and implement optimization strategies
Present campaign insights, testing results, and recommendations to leadership
Stay current on Meta platform updates, AI tools, industry trends, and best practices
Collaborate with business coaches, designers, franchise owners, marketing leadership, and outside vendors
Help establish best practices that can be scaled across hundreds of franchise territories
Qualifications
2+ years managing Meta advertising campaigns
Strong understanding of Facebook and Instagram advertising platforms
Experience optimizing campaigns for lead generation
Ability to analyze campaign data and translate insights into actionable recommendations
Excellent copywriting skills
Experience developing high-converting advertising creative
Experience using Canva and/or Adobe Creative Suite
Knowledge of audience targeting, lookalike audiences, retargeting, and conversion tracking
Comfortable managing multiple campaigns simultaneously
Highly organized with exceptional attention to detail
Strong communication and presentation skills
Preferred Qualifications
Experience with franchise systems or multi-location businesses
Experience in an agency or high-growth marketing environment
Familiarity with GA4, Google Tag Manager, CRM integrations, and reporting dashboards
Experience with structured A/B testing
Understanding of conversion rate optimization (CRO)
Experience using AI tools to accelerate creative development, copywriting, and campaign analysis
Success in This Role
Within your first 90 days, you'll be expected to:
Identify ongoing optimization opportunities across all Meta campaigns
Launch recurring creative testing initiatives
Develop fresh advertising concepts every month
Improve campaign performance through data-driven decision making
Become a trusted resource for Meta advertising strategy
Help franchise owners generate more qualified leads while improving marketing efficiency
What We're Looking For
We want someone who genuinely loves performance marketing.
You enjoy digging into campaign data to understand why something worked, why it didn't, and what to test next. You're constantly thinking about headlines, offers, creative angles, audience psychology, and conversion optimization.
You don't settle for "good enough." You're always looking for the next improvement that lowers acquisition costs, increases conversion rates, and helps our franchise owners grow.
If you thrive in a fast-moving environment where you'll have the freedom to experiment, innovate, and directly influence the growth of multiple national brands, we'd love to meet you.
Why Join Home Run Franchises?
Work with one of the fastest-growing franchise organizations in the country
Influence the marketing strategy of multiple national brands
Own campaigns with real business impact
Collaborate with an entrepreneurial, high-performing team
Freedom to test new ideas and implement innovative marketing strategies
Competitive compensation and opportunities for professional growth