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Social Media Specialist

Mi Brand

Social Media Specialist

Troy, MI
Full Time
Paid
  • Responsibilities

    Job Description

    Mi Brand is looking for a Social Media Marketer to execute all online efforts for the company's products and services. The ideal candidate has experience with both paid media daily native story/feed content for all today's major social media platforms and is also a photo/video content creator themselves.   What You'll Do:  Execute holistic marketing campaigns for the groups; various in-house brands.  Produce, film, and edit photo and video content for both organic and paid posts.  Run product-centric paid media campaigns on social media platforms like Facebook, Instagram, Snapchat, and any other major social media platform.  Figure out how to optimize budget spends in real-time by working with cookies like Facebook pixel or creative manual targeting when required.  Work with a content calendar to schedule platform-specific native content across various platforms like Facebook, Instagram, Snapchat, Twitter, LinkedIn.  Reply to interactions; monitoring engagements across all online platforms.  Be able to run reports, analyze campaign data and present meaningful, actionable findings regularly.  Understand digital marketing KPIs, run post-campaign analysis, and tweak campaigns accordingly.  Collaborate with the content writer to develop content that is marketable and serves key business goals.  Report on the performance of social media channels and their impact on key business goals with structured briefs every month.  Continuously improve by capturing, analyzing, and optimizing appropriate metrics, insights, and best practices.  Any other responsibilities related to the group's digital efforts that may be asked.  

  • Qualifications

    Qualifications

    Who You Should Be:  Bachelor's degree holder in Digital Marketing or a related major.  Experienced with paid media like Facebook Ads, Snapchat Ads, Google Adwords, etc.  A photo/video content creator with knowledge of the Adobe Creative Cloud Suite  Understand photography, typography, design, and social media best practices  As at least 1 year of experience creating daily social content  Creativity and the ability to create content using Adobe creative suite, Canva, etc.  Excellent communication skills  Discipline to organize, plan, follow-through, and manage multiple tasks  Fluent in English

     

    Benefits

    401K, Dental, Life, Medical, Vision

     

    Salary

    $52,000 - $60,000 

    Additional Information

    All your information will be kept confidential according to EEO guidelines.