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Associate Editor for Dental Products Report

Michael J. Hennessy Associates, Inc.

Associate Editor for Dental Products Report

North Olmsted, OH
Paid
  • Responsibilities

    Job Description

    The Associate Editor for Dental Products Report completes the tasks necessary for the creation and preparation of high quality content for the media channels used by the brand/property, including monthly print issues of Dental Products Report and online brands dentalproductsreport.com, Modern Hygienist and Digital Esthetics with an emphasis on increasing the reach and impact of dentalproductsreport.com and our digital channels. 

    PRINCIPAL DUTIES AND RESPONSIBILITIES:

    MULTIMEDIA CONTENT CREATION (75%)

    • Write and edit multimedia content, including articles, slideshows, videos, podcasts, quizzes, polls, and more for Dental Products Report and dentalproductsreport.com.
    • Attend conferences to create content, including written articles, videos, podcasts, slideshows and more.
    • Report and write news stories as needed.
    • Work with expert contributors, dentist bloggers and freelance writers to produce and edit original content for dentalproductsreport.com.
    • Work with Dental Products Report editorial team and special projects to create compelling custom content when applicable.
    • Participate in data and web traffic analysis and the development of recommendations from that data, and will help to facilitate the execution of chosen tactics.
    • Stay current with content consumption trends to optimize opportunities to engage audience across platforms.
    • Track documentation for select physician contributors, including copyright/license agreements, exemption forms, W9s and invoices.

     

    DIGITAL CONTENT PLANNING AND DEVELOPMENT (10%)

    • Regularly confer with Content Channel Director/advisory board to contribute to content and topic generation for daily web publishing and monthly print publishing.
    • Maintain a daily digital content schedule.
    • Assist in evaluating finalized copy for compliance with policies, style and tone.

    SOCIAL MEDIA AND WEB TRAFFIC ENHANCEMENT (10%)

    • Manage and use best practices to enhance the reach and impact of Dental Products Report’s social media channels
    • Use Search Engine Optimization and other strategies to boost traffic to dentalproductsreport.com

     

    INDUSTRY NETWORKING & OTHER (5%)

    • Maintain positive professional relationships with industry experts and other internal and external contacts related to the generation and preparation of content.
    • Attend conferences and events to write news or create other multimedia.
  • Qualifications

    Qualifications

    • Bachelor’s degree in life sciences communications, journalism, or a related field.
    • 1-3 years experience in journalism or related field.
    • Ability to learn about the professional roles, language and terminology, and nuances of the dental discipline or the curiosity and interest to learn quickly. Dental industry experience or knowledge is a plus.
    • Ability to translate industry understanding into relevant, practical content geared toward professional dental audience.
    • Demonstrated creativity and innovation in content planning and execution in both digital and print platforms.
    • Excellent scheduling, organizational skills with sharp attention to detail.
    • Thrives both independently and as part of a collaborative team.
    • Familiarity and ease with content management and publishing systems, medical literature databases (PubMed etc.) and social media; knowledge of Omniture analytics and SEO strategies a plus
    • Proficient with MS Office Suite (Excel, Word, PowerPoint) and Adobe Creative Suite (Photoshop, InCopy).

    Additional Information

    All your information will be kept confidential according to EEO guidelines.