Job Description
The Associate Editor for Dental Products Report completes the tasks necessary for the creation and preparation of high quality content for the media channels used by the brand/property, including monthly print issues of Dental Products Report and online brands dentalproductsreport.com, Modern Hygienist and Digital Esthetics with an emphasis on increasing the reach and impact of dentalproductsreport.com and our digital channels.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
MULTIMEDIA CONTENT CREATION (75%)
- Write and edit multimedia content, including articles, slideshows, videos, podcasts, quizzes, polls, and more for Dental Products Report and dentalproductsreport.com.
- Attend conferences to create content, including written articles, videos, podcasts, slideshows and more.
- Report and write news stories as needed.
- Work with expert contributors, dentist bloggers and freelance writers to produce and edit original content for dentalproductsreport.com.
- Work with Dental Products Report editorial team and special projects to create compelling custom content when applicable.
- Participate in data and web traffic analysis and the development of recommendations from that data, and will help to facilitate the execution of chosen tactics.
- Stay current with content consumption trends to optimize opportunities to engage audience across platforms.
- Track documentation for select physician contributors, including copyright/license agreements, exemption forms, W9s and invoices.
DIGITAL CONTENT PLANNING AND DEVELOPMENT (10%)
- Regularly confer with Content Channel Director/advisory board to contribute to content and topic generation for daily web publishing and monthly print publishing.
- Maintain a daily digital content schedule.
- Assist in evaluating finalized copy for compliance with policies, style and tone.
SOCIAL MEDIA AND WEB TRAFFIC ENHANCEMENT (10%)
- Manage and use best practices to enhance the reach and impact of Dental Products Report’s social media channels
- Use Search Engine Optimization and other strategies to boost traffic to dentalproductsreport.com
INDUSTRY NETWORKING & OTHER (5%)
- Maintain positive professional relationships with industry experts and other internal and external contacts related to the generation and preparation of content.
- Attend conferences and events to write news or create other multimedia.