Job Description
MicroStrategy is seeking an experienced, creative, and data-driven Campaign Marketing Manager to join our marketing team. Reporting to the Senior Director of Demand Generation, the Campaign Marketing Manager will be responsible for leading strategic campaign and digital initiatives aimed at creating, capturing and converting demand to driving pipeline and closed-won business for our target markets. This is a global role that will work closely with product marketing, brand and sales teams. This is an excellent opportunity for someone with 5+ years’ of digital and campaign marketing experience looking to help build a demand engine for MicroStrategy.
To be successful you will need to have proven experience leveraging digital channels including SEM/SEO, paid & organic social, display advertising as well as traditional outbound channels, such as email, direct mail, webinar and virtual events to drive demand and pipeline. You will be an excellent project manager, executioner and thrive under pressure.
The Campaign Marketing Manager is responsible for developing marketing campaign strategies and plans for critical corporate initiatives. This person will orchestrate the full marketing mix, from awareness through consideration and purchase. In this role, you will also be focused on developing and executing lead generation programs, in conjunction with other marketing teams, through third-party advertising, content syndication, webcasts, social media, and additional digital marketing channels to drive sales qualified leads and ultimately sale pipeline.
This role is ideal for someone who has experience executing on multi-channel, multi-faceted lead generation marketing campaigns, and is actively looking to get to the next level in overseeing both the strategy and day-to-day tactical execution of these campaigns. On a regular basis, you will be interfacing with third-party advertising sites, reviewing media kits, determining the best lead gen strategy for our markets, executing marketing programs, reviewing leads, and measuring ROI on these campaigns to decide on next steps and future campaigns. You will be using technologies such as Salesforce.com CRM, Marketo marketing automation, Office 365, Zoom, MicroStrategy, LinkedIn, X, and Hootsuite.
We need someone who can collaborate with several stakeholders and assemble marketing plans to align activities and drive lead generation effectiveness. If you’re sharp, motivated, and ready to dig in, we have a place where you can grow while learning from a strong team.
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Additional Information
MicroStrategy is an Equal Employment and Affirmative Action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, sexual orientation, gender identity, disability, veteran status, sex age, genetic information, or any other legally-protected basis.
MicroStrategy is an Equal Employment /Affirmative Action employer and provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at 703-848-8600.