Job Description

DIGITAL MARKETING MANAGER | MICROBIOME LABS

ABOUT MICROBIOME LABS:

WE STRIVE TO BUILD A COMPANY CULTURE THAT PROVIDES AN UNPARALLELED EMPLOYEE AND CUSTOMER EXPERIENCE WHILE PROVIDING THE HIGHEST QUALITY, POTENCY, AND EFFICACY IN NUTRACEUTICALS. TO SUPPORT MEDICAL PROFESSIONALS IN THE TREATMENT OF THEIR PATIENTS IN ORDER TO IMPROVE THE HEALTH AND WELL-BEING OF PATIENTS ON A CONTINUOUS AND CONSISTENT BASIS.

AT MICROBIOME LABS, WE BELIEVE THE NEW EVOLUTION OF THE PROBIOTIC MARKET IS SPORE-BASED. SPORES ARE NATURE'S PROBIOTIC AND WE HAVE DEDICATED OUR COMPANY TO EDUCATING HEALTHCARE PROVIDERS ABOUT HOW THESE AMAZING NUTRIENT FACTORIES ARE DESIGNED BY NATURE TO BE A UNIVERSAL PROBIOTIC.

NEW SCIENTIFIC INFORMATION INDICATES THAT 90% OF THE PROBIOTICS ON THE MARKET HAD TROUBLE SURVIVING THE HARSH STOMACH ENVIRONMENT OF HIGH TEMPERATURES AND LOW ACIDITY. MEGASPOREBIOTIC IS DESIGNED IN RESPONSE TO THAT EVIDENCE TO BE A SPORE-BASED PROBIOTIC, NATURALLY DESIGNED TO ENTER THE BODY ON A REGULAR BASIS AND PERFORM KEY FUNCTIONS.

MEGASPOREBIOTIC (MSB) IS AN EFFECTIVE PROBIOTIC WITH 5 STRAINS OF SPORES CREATED BY DR. TOM BAYNE AND MICROBIOLOGIST KIRAN KRISHNAN FOR EXCLUSIVE USE BY HEALTHCARE PROFESSIONALS.

MEGASPOREBIOTIC IS THE FIRST ALL-SPORE, PHARMACEUTICAL GRADE, CAROTENOID-RICH PROBIOTIC FOR USE BY HEALTHCARE PRACTITIONERS.

JOB RESPONSIBILITIES

• MANAGE ALL ASPECTS OF PAID SEARCH (GOOGLE AND BING ADS) AND PAID SOCIAL (FACEBOOK & INSTAGRAM) MARKETING ACROSS MULTIPLE BRANDS

• CONSTRUCT, BUILD, AND MANAGE NEW PAID SEARCH AND PAID SOCIAL CAMPAIGNS WITH MULTIPLE OBJECTIVES FROM LEAD GENERATION TO CUSTOMER REGISTRATION TO DIRECT SALES

• DEVISE WAYS TO GROW PAID MEDIA ACCOUNTS

• LIAISE WITH OTHER DEPARTMENTS TO SECURE ASSETS NECESSARY TO EXECUTE PAID MARKETING CAMPAIGNS, E.G., CREATIVES, AD COPY, TRACKING INTEGRATIONS, AND MORE

• ENSURE MARKETING STACK IS FULLY INTEGRATED WITH ADVERTISING PLATFORMS TO CAPITALIZE ON AUDIENCE TARGETING, AUTOMATED BIDDING, IMPORTATION OF CONVERSION DATA (E.G., FROM SALESFORCE INTO GOOGLE ADS)

• TRACK AND REPORT ON PERFORMANCE AND GROWTH OF PAID SEARCH AND PAID SOCIAL PROGRAMS, OPTIMIZE TO KPIS, AND PRESENT TO MANAGEMENT AS NEEDED

• MANAGE CAMPAIGN AND CHANNEL BUDGETS; FORECAST AD SPEND AND PERFORMANCE

• BRAINSTORM NEW AND CREATIVE WAYS OF TARGETING AUDIENCES IN DIGITAL MARKETING CHANNELS

• EXPLORE HIGHER-FUNNEL AND NEW/EMERGING CHANNELS STRATEGICALLY (E.G., GOOGLE DISCOVERY)

• MANAGE GOOGLE ADS, BING ADS + SOCIAL MEDIA ADS BUDGETS & INVOICES

JOB REQUIREMENTS & SKILLS

• BA/BS IN RELEVANT FIELD

• EXPERIENCE BUILDING, LAUNCHING, AND MANAGING GOOGLE AND BING ADS AND FACEBOOK & INSTAGRAM ADS CAMPAIGNS (4+ YEARS)

• KNOWLEDGE OF TRACKING AND TAGGING BEST PRACTICES AND PLATFORMS LIKE GOOGLE ANALYTICS AND SALESFORCE

• PROVEN EXPERIENCE IDENTIFYING TARGET AUDIENCES, AND CRAFTING DIGITAL CAMPAIGNS THAT ENGAGE, INFORM, AND MOTIVATE

• PROFICIENT IN STATISTICAL ANALYSIS

• FAMILIARITY WITH FINANCIAL PLANNING AND STRATEGY

• EXCELLENT COMMUNICATION AND INTERPERSONAL SKILLS

• ABILITY TO WORK WITH REMOTE COLLEAGUES

BENEFITS:

• 100% COVERAGE OF HEALTH, DENTAL & VISION AFTER 90 DAYS

• MONTHLY ALLOTMENT OF 10 SUPPLEMENT BOTTLES

• 100% REMOTE POSITION

Company Description

We strive to build a company culture that provides an unparalleled employee and customer experience while providing the highest quality, potency, and efficacy in nutraceuticals. To support medical professionals in the treatment of their patients in order to improve the health and well-being of patients on a continuous and consistent basis. At Microbiome Labs, we believe the new evolution of the probiotic market is spore-based. Spores are nature's probiotic and we have dedicated our company to educating healthcare providers about how these amazing nutrient factories are designed by nature to be a universal probiotic. New scientific information indicates that 90% of the probiotics on the market had trouble surviving the harsh stomach environment of high temperatures and low acidity. MegaSporeBiotic is designed in response to that evidence to be a spore-based probiotic, naturally designed to enter the body on a regular basis and perform key functions. MegaSporeBiotic (MSB) is an effective probiotic with 5 strains of spores created by Dr. Tom Bayne and microbiologist, Kiran Krishnan for exclusive use by healthcare professionals. MegaSporeBiotic is the first all-spore, pharmaceutical grade, carotenoid-rich probiotic for use by healthcare practitioners.