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Marketing Specialist

Midway International, Inc.

Marketing Specialist

Long Beach, CA
Full Time
Paid
  • Responsibilities

    Job Description

    RESPONSIBILITIES:

    • Develop, communicate, and execute a strategic plan to increase brand recognition and loyalty via digital channels and public relations
    • Contribute to the definition and execution of marketing plans for new and existing products
    • Collaborate with Marketing and Brand Design to ensure that PR campaigns, online ads and concepts are appropriately integrated and amplified across all platforms
    • Build and nurture relationships with key media contacts and category influencers, and act as the brand’s spokesperson when appropriate
    • Create high quality, persuasive, and strategic presentations for consumer audience
    • Manage social media marketing strategy and execution across Facebook, Instagram, Pinterest, YouTube, and other social mediums
    • Manage Google Adwords and Analytics, Facebook/Instagram ads and other SEO metric platforms
    • Assist the web development team in suggesting and writing content and updates for the company website
    • Assist in writing and building brand and social media standards and content for internal and external programs related to business and marketing development
    • Perform other marketing-related functions as needed

    QUALIFICATIONS:

    • Possesses in-depth knowledge of digital content management and social marketing with an understanding of how each social media platform can be used in different scenarios
    • Has working knowledge of social analytic & listening tools
    • Can demonstrate material understanding of SEO & SEM strategies, as well as website optimization and Google Analytics
    • Detail oriented, precise, highly organized, punctual and has strong computer and social media skills
    • Understands and appreciates business goals and ideally has experience in the Beauty Industry.
    • Bilingual in English and Korean a plus

    Company Description

    We are a well-respected, leading brand in the international hair & beauty industry, providing our customers with high quality hair solutions in both classic and the most current styles. We are looking for dedicated and talented individuals to come on board to work with us in this exciting and dynamic environment.