Job Description
In an ever-changing digital marketing landscape, you’ll need to constantly adapt and evolve to thrive in this position. You’re a creative thinker with a wealth of knowledge in paid social campaigns, the e-commerce industry, and more specifically, the fashion, jewelry, and beauty space. When posed with a creative challenge, you use a combination of historical data, current ecommerce/industry trends, & creative problem solving to develop winning strategies that impact your client's growth and ROI in their ad account.
DUTIES AND RESPONSIBILITIES:
Strategically plan paid social advertising campaigns and effectively communicate a clear hypothesis and objective to both your team and clients.
Using Facebook Ads Manager, Google Analytics, Shopify, etc., analyze historical creative performance and use this data to conceptualize new ad creatives.
Develop metrics to test your concepts and report back to your team on their success.
Clearly communicate to your designer how to successfully execute on your creative brief and bring the vision to life.
Analyze performance data and provide analysis, interpretation and appropriate action plans based on what you find
Manage client budgets and advise on budget changes based on your expertise and campaign performance metrics
Help determine benchmarking and implement optimizations to hit client goals
Work closely with the Email Marketing team to plan omnichannel creative campaigns.
While upholding your client’s design and creative standards, contribute to the overall growth of their business through creative execution.
Conduct ongoing research to learn more about each client, their product, and their customer to create effective campaigns that speak to these audiences and convert.
Stay on top of industry trends in ecommerce and the fashion, jewelry, and beauty space.
Provide high quality and insightful reports for all clients on a monthly basis
Attend monthly client meetings and clearly communicate with clients the creative results in the ad account and what we’re testing next.
Qualifications
Additional Information
Job Benefits: