Job Description
You harbor a deep love for digging into data and problem-solving your way to ROI positive campaigns. Not only do you pay attention to detail, but you place detail at the forefront of most endeavors. In an ever-changing digital marketing landscape, you’ll need to constantly adapt and evolve to thrive in this position. You’ll participate in all aspects of executing high profile and complex paid social media campaigns on Facebook, Instagram, Pinterest, etc.
DUTIES AND RESPONSIBILITIES:
Combine data analysis and feedback from clients to develop strategic plans and tactical recommendations for targeting, messaging and optimizing campaigns to meet KPIs.
Continually tweak and optimize campaign creative, copy, audiences, and buying tactics to create the best possible outcome for the client.
Conduct multivariate tests in order to determine the best performing creative and target audiences for your campaigns.
Investigate account performance and constantly adapt strategy based on statistical outcomes in your accounts.
Have full awareness of your ad accounts’ performance and spend pacing.
Ideate new advertising campaigns based on past account best performing sales.
Understand what is happening in accounts across the company as a whole and be able to apply these learnings to your own ad accounts.
Give and receive feedback in a timely manner, while making sure everybody on your team has clarity on campaign performance and creative testing results.
Build out campaigns in Facebook Ads Manager, ensuring all strategic initiatives are built and launched according to strict timelines and agreed-upon budgets across multiple ad accounts.
Qualifications
Additional Information
JOB BENEFITS: