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Event Manager

Events Management

Event Manager

Richmond, VA +6 locations
Paid
  • Responsibilities

    We are seeking an experienced Event Manager. This person is responsible for helping develop and execute marketing and social strategies for our brands and communities both on and offline. This teammate will monitor and engage with our various networks, implement initiatives and strategies that drive sales, grow membership and build brand awareness and loyalty. Ideal candidates are talented project managers and strong communicators with a natural ownership mindset. We have a passionate, engaged [and growing!] membership and we’re looking for the right teammate to harness this energy while scaling the brand and community in meaningful ways. Since our brand and members are the life force for our firm, this role is mission critical to the strategic plan of the business. You will work directly for the Head of Marketing and with the executive team, cross-functional teammates, brand partners and members. What You'll Do for Us Work directly with the Head of Marketing to develop and execute the brands marketing plans Work with leadership on digital strategy and execution of all social and digital marketing initiatives Help keep marketing strategy effective with: content creation, influencers, brand ambassadors, social, segmentation, customer retention and loyalty insights Plan and execute a strong, omni-channel brand and community building strategy Plan and execute relevant and creative content campaigns Develop seasonal strategies and programming for our various customer networks to build authentic advocacy for our brands Execute localized partnerships, marketing campaigns, revenue focused events and external community outreach for our membership Build and maintain a strategic brand ambassador program Coordinate our comprehensive influencer strategy and campaigns Develop and launch brand newsletters for our growing membership Work with merchandising to ensure marketing campaigns align with brand partners and product initiatives Who and What You Are 2+ years in a similar role Proven track record of executing marketing campaigns and building brands both on and offline Experienced and skilled using full functionality of social media platforms [Facebook, Instagram, Pinterest, YouTube, etc] Experience building, implementing and evaluating email campaigns Work flexibility - comfort working in the office or out with clients Keen ability to identify and interpret customer insights, communicate results and formulate strategy from facts Obsessed with storytelling and creating compelling ways to engage with different types of communities and audiences. Ability to move and build quickly, continually testing and iterating to drive results Fast learner who sets ambitious goals with clear targets and milestones Fast to pivot and change course when data and results illuminate the need Bachelor’s degree in relevant disciplines preferred - but not limiting for the right candidate. Honest, happy and hard working

  • Locations
    Birmingham, AL • Eastwood, KY • Lewisville, NC • Greenville, SC • Austin, TX • Dallas, TX • Richmond, VA