Job Description

The Marketing Specialist will participate and support the analysis, development and implementation of marketing strategies to achieve profitable revenue growth. This individual will work closely with the Marketing Manager, Product Managers, and Business Development Manager on developing and executing marketing and product management initiatives for existing and new products.

ESSENTIAL FUNCTIONS:

• With the assistance of Product Managers, execute digital and print marketing activities including creation of product launch materials and sales collateral (brochures, literature sheets, website campaigns, social content, direct mail, email, advertising, press releases, videos, sales playbooks, etc.)
• Acting as main contact for outside creative agency of record; responsible for project planning documents, editing support, and approvals
• Participating in collaborative go-to-market efforts (i.e. trade show planning, social media content, best practice sessions) for Miller, Hobart, and MIG Guns Division
• Support the collaborative GTM efforts of product launch with product managers, segment manager, and business develoment manager with strong contribution on go-to-market message creation to support unique value proposition development
• Assist the product team as needed with surveys and customer interview questionnaires as part of the new product development process and post-launch feedback
• Assembling training presentations for distribution channels and internal sales force
• Reviewing and updating marketing infrastructure systems including database system, extranet, myWelds, sales team communication tools, and customer facing websites
• Assisting Product Managers with competitive analysis, product and market landscapes and value proposition creation
• Exhibiting at industry trade shows

Qualifications

• Bachelor’s degree in business (emphasis in marketing preferred)
• Minimum 3-5 year’s experience in a product based, business to business environment
• Technical aptitude & mechanically inclined, understanding of welding process preferred
• Strong business acumen, well organized, aggressive self-starter with the willingness to learn and grow
• Excellent oral and written communication skills
• Ability to build relationships among employees, distributors, and key end-users
• Comfortable presenting and facilitating before groups
• Ability to succeed in a fast moving environment that values an entrepreneurial spirit
• Proven ability to analyze current business issues, customer needs and formulate marketing strategies
• Must be a team player with high motivation and solid decision making abilities
• Must possess a high level of creativity
• Desire to take initiative and high energy to see projects through completion
• Ability to understand technical product-line
• Must be proficient in Microsoft Office
• 20% travel

Additional Information

ITW Welding is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status, age, or any other characteristic protected by law.