Job Description

The ANALYST is responsible for reporting and presenting strategic insights from KPI’s that guide creative brand direction and influence paid media investments.

The ideal candidate must be passionate about data, measuring what matters, and ‘connecting the dots’ on which KPI’s should be acted upon and when. This key role works within the agency team environment and is responsible for reviewing the integrity of the data and automating the report process. Candidates must have knowledge in techniques for visual storytelling through data and the ability to process insights into actionable recommendations for both brand direction and ongoing paid media investments; including but not limited to traditional, digital and paid search campaigns. While not required, experience utilizing data visualization software such as Salesforce Wave, Tableau, GoodData or DOMO is beneficial, as well as a general understanding of relational databases and any derivatives of SQL.

KEY RESPONSIBILITIES:

• Integrating internal and external data sources into data visualization software
• Working within our business intelligence platform to make sure the data is in sync
• Updating and publishing of executive level reports/dashboards
• Creating reports in various formats for use by various stakeholders
• Establishing media ROI calculations by client and media campaigns
• Partnering with search & programmatic teams for use of data, reports and integration into client campaign level insights
• Providing proactive recommendations based on interpretation of data and analysis of KPI’s
• Benchmarking digital media strategies from digital activity as well as offline business metrics

QUALIFICATIONS:

• Bachelor’s degree in Business with a focus on Computer Information Systems (CIS), Marketing or Economics
• 0-2+ preferred years of experience in a similar field
• Google Analytics Certified
• Working knowledge/platform experience in Campaign Manager
• General understanding of relational databases and general love of numbers
• Ability to synthesize, interpret data and process observations into recommendations
• Strong analytical and problem solving skills
• Advanced Excel acumen
• Excellent interpersonal skills with the ability to effectively communicate including good presentation skills both verbally and in writing