JOB LEVEL
M40
EMPLOYEE ROLE
People Manager
The Opportunity
We are seeking a proven strategic leader to join our team as Mobile GTM manager. This is an outstanding opportunity to play a pivotal role in driving the growth and success of our mobile apps in the Creator portfolio (Firefly, Premiere, Lightroom)! Your expertise in digital marketing, coupled with a consistent track record of accomplishment in product-led growth, will be crucial in achieving our high-reaching goals.
Our team provides critical business insights, ensures alignment on goals, and propels key initiatives forward globally. We work cross-functionally to define customer journey requirements across demand creation, app store optimization, monetization, and both free and paid engagement by segment, driving long-term business growth. Team members are analytical and strategic, with a practical approach to achieving results through positive relationships across the organization.
What you'll Do
Set quarterly and annual objectives, key results, and ARR targets, driving accountability cross-functionally for performance against targets; in collaboration with product marketing, finance, and data science teams.
Drive Growth Priorities: Spearhead growth planning efforts across acquisition, engagement, and retention with ASO/ASA, PLG, core product, marketing, global growth, and data analytics teams.
Improve Customer Experience: Obsess over all journeys, identify improvement opportunities, and drive cross-functional teams to deliver against long-term customer growth goals.
Develop actionable insights: Partner with Analytics teams to understand business trends and develop impactful recommendations for growth.
Lead testing priorities for marketing and product teams with focused learning agendas to meet business and customer needs and improve product value discovery.
Develop and maintain expertise in Creator mobile apps’ key customer segments, providing insights back to Product teams for enhanced product capabilities.
What you need to succeed
Educational Background: BS/BA or equivalent experience with 12+ years of marketing, software, high tech, or management consulting experience supporting B2C products or services. Hands-on experience with mobile apps is required.
Understand digital business models and mobile apps; skilled in testing and improving customer experiences.
Enjoys having their impact measured in real-world metrics that correlate to near-term and longer-term sales success.
Dynamic Environment: Successful in dynamic environments, rapidly anticipating, and adapting to shifting priorities.
Leadership Experience: Experience leading multi-functional teams to launch high-impact business initiatives.
Problem Solving: Ability to rapidly assess problems, define options, evaluate, and implement solutions to address critical business issues.
Ability to take a stand, advocate a course of action, and communicate supporting facts.
Communication Skills: Outstanding communication and interpersonal skills, both verbal and written, at all levels.
Team-Oriented: A proven sense of self, balanced with the strive to put the team first.
Global Awareness: Global cultural awareness and experience. Good sense of humor.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $132,100 -- $254,450 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $175,700 - $254,450
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California :
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
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