SUMMARY/OBJECTIVE(S)

The community expert for the Enthusiast Enterprises is responsible for the integration of our brands within social media channels, sources, and communities that complement our target market through being “our voice.” This includes working with the central marketing teams, digital advertising, customer service, and sales to connect our massive audience with who we are, what we do, and WHY WE DO IT. The_ Community Expert_ will serve as the consumer-facing digital brand representative, aligning with the divisional demographics and integrating into online interactions, creating community investment in our brands and Enterprise. The Community Expert will align with the Divisions and social team to crush YoY targets, drive web sessions and build an engaged community within each Division, current and future.

ESSENTIAL FUNCTIONS

• Lead proactive and reactive engagement strategies across social media channels including Instagram, Facebook, Twitter, TikTok, YouTube, Reddit, Facebook Groups, Forums, and more to harness the power of our digital community, gain insights and connect with customers, critics and fans.
• Monitor relevant conversations and engage with consumers to enhance brand reputation and drive advocacy.
• Identify trends, opportunities and ideas to support development of content strategy that aligns with the needs of our communities and ambassadors.
• Identify opportunities to surprise, delight, and show our community members how much we appreciate them and what they support!
• Source potential influencers, ambassadors and content creators for the divisions to partner with reportable metrics.
• Support influencer/ambassador post tracking & engagement
• Source user generated content (UGC)and community storytelling with high quality content.
• Monitor social media channels outside of standard work hours. 
• Partner with the Social Media Insight Analyst to help close the loop on lingering online community gaps.
• Monitor the automated response systems to ensure community members are receiving top-level responses for sales, service, and product inquiries.
• Lead the revamp and standardization for engagement responses and guidelines for frequently asked questions, new product launches and value prop rollouts.
• Assist the Social Media Strategist with creating and posting relevant content in enthusiast communities such as Facebook Groups, Reddit, relevant forums, etc.
• Provide and execute social media support plans for high-level campaign outlines, divisional tollgates and Enterprise-wide initiatives that align with growth metrics and KPI's.
• Develop, strengthen and maintain relationships in various online communities while representing the Enterprise's respective divisions.
• Represent the Community in Enterprise marketing discussions both tactically and strategically.
• Develop, program and public organic posts that align with our goals and objectives that keep our brand top of mind; all the time.
• Work with the Social Strategist, Analyst, Content Manager and Divisional stakeholders to ensure consistent alignment with monthly pivots, goals, and targets.
• Establish clear metrics and expectations for yourself and the Social Media team to track target progression, daily stat sheets, weekly scorecards and monthly drivers.
• Be the expert- constantly learning and staying up to date with current trends across social media platforms and best practices.
• When possible, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

COMPETENCIES

• Ability to work independently and as part of a team
• Strong teamwork and collaboration skills
• Creativity, customer focus, and strong attention to detail
• Strong problem solving and decision- making skills 
• Strong organizational and analytical skills
• Clear verbal and written communication skills 
• In-depth knowledge of the relevant and upcoming social media channels, platforms, communities, and how each platform can be leveraged in different scenarios. Know the algorithm!
• Knowledge of the ins and outs of all social media channels, uses them effectively for work and personal that foster healthy growth.
• Ability to write and edit communications, and articulate the brand “voice” in a creative, compelling and on-brandmanner
• Ability to jump from the creative side of marketing to the analytical as needed.
• Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines: and how to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, standards, and systems
• Excellent communication and interpersonal skills
• Strong attention to detail and a knack for problem solving
• Finger on the pulse of culture
• Passionate about the automotive community
• Ability to be cool on your feet - pragmatic and thought-out responses will be critical

SUPERVISORY RESPONSIBILITY

This position has no supervisory responsibilities.

EDUCATION AND/OR EXPERIENCE 

• High School Graduate or General Education Degree
• Deep understanding (2+ years preferred) of the automotive industry and community – the brands, products, enthusiasts and the current state of business surrounding it.
• Exceptional written communication and creative writing skills. 
• 2+ years of social media marketing experience. 
• 1 year of experience with social scheduling programs such as Sprout Social, Later, RivalIQ, preferred but not required
• Some continued education preferred (courses, college, etc)

CERTIFICATES & LICENSES

• None

EXPECTATIONS

• Location: Onsite 
• Track your own hours both honestly and accurately
• Open and honest communication with leadership and peers
• Own your plan, own your work
• Always follow up and follow through
• Stay positive, own your mood

POSITION TYPE/EXPECTED HOURS OF WORK

This is a full-time position, Monday through Friday.

BENEFITS

• 401(k) and 401(k) Matching 
• Paid Time Off 
• 7 Paid Holidays
• Insurance: Health/Medical, Dental, and Vision
• Insurance: Life, AD&D, STD, 
• HSA and Flex Spending   
• Wellness and Bonus Incentive(s)
• Employee Assistance Program

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms; with occasional lifting.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities and activities may change at any time with or without notice.