SUMMARY: 

This position is responsible for setting up, optimizing, and reporting on digital advertising campaigns with a primary focus on advertising using Facebook, Google, Microsoft, and other advertising platforms.

ESSENTIAL FUNCTIONS

• Prior Digital Advertising Experience of over 1 year
• Moderate independence with project management experience
• Straightforward tasks are always completed in an acceptable or above average
• Provide support to Digital Advertising Lead
• Manage ad spend in accordance to monthly budgets
• Confidently create new back-end retargeting campaigns and paid search ads in Facebook, Snapchat, TikTok, Google, and/or Microsoft/Bing
• Moderate level of digital advertising and website analytical skills
• Making high-level decisions regarding audience and creative changes within the ad accounts.
• Performance, root cause, and solution breakdown in response to trends
• Own and implement digital advertising campaign and support advertising initiatives to maintain ROAS goals
• Maximize ROAS goals in accordance with ad spend

Requirements

COMPETENCIES

• Communication Proficient
• Customer Focus
• Develops Standards/Checklists
• Enthusiast in the car and truck industry
• Follows Processes
• Market Knowledgeable
• Organization Skills
• Takes Direction
• Time Management Skills

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms; with occasional lifting.

POSITION TYPE/EXPECTED HOURS OF WORK

This is a full-time position, Monday through Friday.

Monday – Friday, 8 am – 5 pm

EXPECTATIONS

Track your own hours both honestly and accurately

REQUIREMENTS

EDUCATION

High School Graduate or General Education Degree

EXPERIENCE

• 1 year of prior Digital Advertising experience
• Website Analytics experience

QUALIFICATIONS

• Proficient in Digital Advertising
• Proficient in Website Analytics
• Strong social media knowledge

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.