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Digital Marketing Strategist

Mojo Marketing LLC

Digital Marketing Strategist

San Diego, CA
Full Time
Paid
  • Responsibilities

    Job Description

    Founded in 2010, Mojo Marketing has helped more than 200 telecom, IT, and cloud companies develop high-quality marketing strategies and tactics that drive tangible results for our clients.

    We are looking for a creative and data-driven digital marketer with a strong appetite for building highly effective B2B marketing strategies. Our ideal candidate will act as the lead strategist for their client accounts – driving growth through effective strategic development and tactical implementation of best-in-class web, inbound, and account-based marketing services.

    Responsibilities:

    This person will work closely with team members to develop strategies and execute tactics that deliver growth-driven web design, traffic generation, lead conversion, lead nurturing, CRM implementation, sales enablement, and ABM services to our clients. Some day-to-day activities may include:

    • Client Setup and Ongoing Management:
      • Website, inbound, and ABM strategy development
      • Buyer persona development, journey mapping
      • Marketing automation technical implementation (setup & integrations)
      • Ongoing project planning and management
      • Reporting setup and analytics review
      • Regular meetings with internal team and client executives
    • Traffic Generation:
      • Blogging, SEO, social publishing strategy and implementation
      • Ad development and implementation
      • Video and other content creation and management
    • Lead Conversion:
      • Conversion path creation
      • Social prospecting development
      • A/B testing
      • Ad campaign management
    • Lead Nurturing:
      • Lead nurturing and automation
      • Email marketing
      • MOFU/BOFU offer creation
      • Personalized content
      • Lead scoring
      • CRM integration/closed-loop reporting
    • CRM Implementation:
      • Custom fields and view creation, deal stage setup
      • Data import and cleansing, integrations, ongoing optimization
      • Live chat and chatbot training
    • Sales Enablement:
      • Setup conversations and calling software
      • Setup workflows and automation
      • Email template creation and optimization
    • Sales & Marketing Alignment:
      • MQL/SQL definition
      • Sales and marketing goal setting
      • Lead hand-off procedure and feedback

    Qualifications and Skills:

    • BA/BS degree
    • 3-5 years of experience managing digital marketing campaigns
    • 3-5 years digital marketing agency experience preferred
    • A proven track record of building and executing data-driven and creative digital marketing strategies
    • Must be a team player; no jerks allowed!
    • Proficiency in marketing automation software (e.g., Hubspot, Marketo, Pardot, etc.)
    • Experience working with CMSs (WordPress, Drupal, CMS Hub)
    • Detail-oriented, analytical with a meticulous work ethic
    • Excellent verbal and written communication skills

    Bonus points:

    • HubSpot inbound marketing expertise
    • SEMRush Experience
    • Expertise in Google Analytics, Google Ads, Data Studio, etc.
    • Web design and development skills (HTML/CSS/JS, Adobe Creative Suite)
    • ABM experience
    • Experience managing B2B campaigns, especially in telecom, IT, and cloud services

    This is currently a work-from-home opportunity available for qualified CA residents.

    To apply, please fill out this questionnaire: https://forms.gle/tHHqHczhrksGd8YE7

    Company Description

    Want to accelerate your career with a fast-growing company? Mojo Marketing was named to San Diego’s Top 100 Fastest Growing Private Companies, and we are currently seeking a variety of roles to keep up the momentum. We maintain a top notch portfolio of some of the most elite providers in the B2B telecom, IT and Cloud industries. On a daily basis, we are planning and developing real world marketing strategies for our clients, working with their internal marketing departments and acting as an extension of their teams. Why Should You Work For Mojo? Culture: We’re all about empowering you to succeed in a supportive, collaborative, fun environment. All your skills, ideas, creativity, and personality are welcomed at Mojo. A customized career path: We want you to be here for a very long time, so we customize your role to grow in the direction that most appeals to you. Unlimited growth potential: No glass ceilings here. We reward hard work, talent, and leadership skills with unlimited advancement. Flexibility: Set your own schedule within a reasonable timeframe and simply communicate if you need to change it. No restrictive timelines, as long as your work is excellent. Work / life balance: Agency life is known for being grueling and burning people out. Not here. Happy employees make for happy customers, so we want you to have a great life in and outside of work. A winning team: Engage daily with some of the smartest and most talented people you’ll ever meet. A solid brand: We are the go-to agency for the telecom industry, and our reputation for high quality work is rock solid. This is a job you can be proud of. We make a difference: Our work has a big impact on the telecom and IT industries, which affects how people communicate on a daily basis across the world. It’s pretty cool to witness. Success is shared: Everyone at Mojo can qualify for bonuses based off both personal and company achievement.