Company Overview

Molak Corporation owns and operates a unique portfolio of retail, restaurants and entertainment that exuberates charm in its turn-of-the-century vibe located in Gruene, Texas along with the expanded footprint of restaurants into the San Antonio, Texas market. Beginning back in 1975 Molak Corporation purchased and transformed several of the town’s most notable structures into thriving businesses. The development quickly became a staple amongst the community and abroad. These charming and exquisite operations are located directly in New Braunfels and San Antonio, Texas.

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Summary

The Molak Corporation is growing! We are seeking a VP of Marketing to join our leadership team to design, develop, and direct marketing objectives, and strategies for all products and services for Molak Corporation. With a vision for growth, the scope of this leadership position includes developing and implementing strategic plans focused on key performance objectives with the goal to elevate brand awareness and consumer behaviors to increase its market share across Molak Corporation restaurant, entertainment, and retail portfolio. The position will lead the marketing team which encompasses social media, events, PR, guest experience, CRM, brand campaign strategy and planning for both in-house and outsourced marketing. The VP of Marketing will translate the overall marketing vision into integrated plans, tactics, and deliverables. Create new business and portfolio-wide integrated partnership opportunities that align with our mission, values, and overall organizational goals. This position works from Molak Corporation Head Quarters in Gruene, Texas, reports directly to the CEO, and has supervisory responsibilities.

Position Responsibilities

Oversee the development and implementation of the annual strategic marketing plan for in-house/outsourced initiatives to help drive awareness and demand among the portfolio brands to surpass revenue targets and implement metrics to measure campaign effectiveness.

Provide leadership and support to all departments to deliver value and integrate a consistent marketing message through all external forms of communication including media, digital/social channels, e-mail communication, entertainment, and retail offerings.

Oversee all interactive marketing including grassroots, website, direct marketing, social, database management, research, and analytics; develop a comprehensive interactive marketing strategy to assist the organizations revenue generation efforts in ticket sales and corporate partnerships.

Work closely with retail operations team to ensure offerings reflect brand guidelines and the latest trends.

Serve as day-to-day sales and marketing leader for the organization; provide stewardship of guidelines, departmental objectives, and questions.

Utilize existing marketing research technology to collect guest insights and strengthen online and onsite guest experience.

Propose and manage marketing budget and allocate resources appropriately.

Participate in the annual planning of the company’s objectives.

Translate organizational goals into measurable marketing metrics.

Prioritize marketing projects and allocate resources accordingly.

Monitor all marketing campaigns and work to continuously improve effectiveness.

Conduct market analysis to identify challenges and opportunities for growth.

Prepare regular reports and presentations on marketing metrics for executives.

Analyze existing branding and marketing strategies and improve upon them.

Monitor industry trends and use a data-driven model to drive marketing initiatives.

Build a rapport with employees, clients, government officials and stakeholders to ensure strong relationships for strategic success.

Other duties as assigned or determined as needed.

Accountabilities and Performance Measures

Revenue growth

ROI (Maximize team resources)

Customer volume

Social media presence

New concept/revenue streams within existing operations

Brand visibility and awareness

Organizational Alignment

Reports to the CEO

Works closely with the leadership team

Leads marketing team

What You Bring

At least 7 years previous experience driving brand identity development, strategies and notable experiences in the hospitality, entertainment, retail and/or any other related consumer services industry.

Bachelor’s degree in business, marketing, or related field.

Demonstrates strong financial acumen with a track record of growth and profitability.

Documented strategic planning, budgeting, and execution success.

Strong business development skills with strategic thinking and execution ability.

Strong understanding of digital marketing, content creation, and social media strategies.

Exceptional communication and interpersonal skills.

Creative thinker with a strategic mindset.

Proficiency in marketing analytics and data-driven decision-making.

Ability to lead and inspire a high performing marketing team.

Proven experience in business development or marketing leadership roles, particularly within restaurant, retail, and entertainment.

In-depth knowledge of brand marketing, PR, content management, digital and performance marketing.

Demonstrated strategic thinker and problem solver with the ability to be hands-on when needed to ensure successful outcomes.

Demonstrated portfolio of campaigns and campaign success, brand identity, marketing strategies and trend alignment.

Who You Are

Creative and innovative

Critical thinker and problem solver

People leader

Team builder

Accountability

Detail oriented

Inspirational, charismatic

High energy

Results driven

Analytical

Physical Demands and Working Environment

Small office environment, including moderate walking and standing.

Local travel required.

This is an on-site role based at Molak Corporation Headquarters in Gruene, Texas.

Flexible ability to work unconventional hours (nights and weekends) when necessary.

Planning, organizing, interpreting data, making decisions, problem-solving, and composure under deadlines/stress.

What You Get

Great pay

Comprehensive healthcare and ancillary benefits, including dental, vision, life and supplemental life insurance

401k retirement savings plan (after one year of service)

PTO

Pet Insurance availability

Meal and retail discounts at all our locations

Ability to work with some of the most iconic restaurant and entertainment brands in the state