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Field Marketing Representative - Charlotte's South End

Monday Night Brewing

Field Marketing Representative - Charlotte's South End

Charlotte, NC
Full Time
Paid
  • Responsibilities

    Monday Night Brewing is an award-winning craft brewery based out of Atlanta, with a distribution footprint across Georgia, Alabama, Tennessee, and North Carolina. We currently operate two taprooms in Atlanta, GA, a brewpub in Birmingham, AL, a full-service taproom in Nashville, TN, and a forthcoming taproom in Charlotte, NC. In our eleventh year of operation, we are proud to produce a vast portfolio—spanning from small batch New England IPAs to barrel-aged stouts, approachable kettle sours to mixed culture ambers, hop-forward West Coast IPAs to craft hard seltzers.

    Monday Night Brewing is seeking a Field Marketing Rep to join our tight knit, growing team to help expand our footprint in North Carolina. Rated by our coworkers as one of the AJC's Best Places to Work, we pride ourselves on living out our core values and fulfilling our purpose: deepening relationships over some of the best beer in the country. This is a full-time position based in Charlotte, NC starting immediately.

    Who you are:

    • A determined individual who is passionate about the quality of Monday Night's beer
    • An enthusiastic people-person with a natural ability to build relationships
    • A nimble team-player who finds change and challenges to be exciting

    Sound like you? We hoped so. Keep reading!

    Our Beer Program:

    • Named #3 Best Brewery in the Country by Beer Connoisseur (2019 & 2020)
    • Named #2 Best Brewery in the Country by U.S. Open Beer Championship (2020)
    • Took three Gold medals and one Silver medal in U.S. Open Beer Championship (2020)
    • Took a Gold, Silver and Bronze medal at Great American Beer Fest (2017)
    • Took Gold, Bronze at World Beer Cup (2022)

    Reports to:

    • VP of Sales

    High-Level Goals:

    • Grow sales by building awareness around the quality and intentionality around the Monday Night Brewing brand
    • Be an expert resource on Monday Night Brewing (and beer in general) for retailers
    • Build strong relationships with our wholesaler partners, ensuring they are informed and educated around all things Monday Night Brewing

    Responsibilities:

    • Knowledge and Brand Awareness

      • Know and understand the beer market on a national, regional and local level
      • Attend formal (and informal) meetings and tastings with production team leaders to learn about Monday Night Brewing's portfolio, quality standards, processes, and innovations
      • Stay up to date on Monday Night Brewing's events, marketing campaigns and releases by keeping in contact with our taproom and marketing departments
    • Retailer Management

      • Build strong relationships with retailers to increase Monday Night Brewing sales and awareness. Educate them about Monday Night Brewing, the portfolio, and our purpose.
      • Showcase the Monday Night Brewing facilities by inviting retailers to visit and ensure they have a great experience
      • Regularly visit current and prospective retailers each week
      • Conduct staff trainings at retailers regularly to ensure staff is knowledgeable and equipped to sell Monday Night Brewing
      • Conduct regular quality audits in accounts that sell Monday Night Brewing to ensure our product is fresh, rotated properly (in date order), stored appropriately, and our draft lines are cleaned regularly
      • Log all retailer visits and interactions in our CRM tool
    • Reporting to Management

      • Maintain and update our CRM tool daily
      • Attend bi-weekly sales meeting prepared to receive and give feedback on your assigned territory
      • Track monthly expenses and operate within your allotted budget
      • Provide weekly sales flash report on your assigned territory to include happenings, wins, losses and any other points of interest
    • Market Engagements

      • Set up, manage and execute quality Monday Night Brewing promotions, including but not limited to beer dinners, festivals, tastings, and features, as needed
      • Work with marketing and production teams to ensure our market engagements deliver on our brand standards, beer quality, and grow our brand affinity and awareness
    • Wholesaler Management

      • Educate our wholesalers on Monday Night Brewing's portfolio, brand standards, and quality standards
      • Keep our wholesalers informed and up to date on Monday Night Brewing's current offerings, new releases and marketing campaigns
      • Send clear and concise recaps of any market work that requires follow up such as (but not limited to):
        • Customer commitments
        • Upcoming events and/or features
        • Point of Sale needs and requests
        • Quality issues or concerns
      • Ensure our wholesalers have all tools and resources needed to execute to our brand standards. This includes but is not limited to, tap handles, tap magnets, sell sheets, graphics, and other point of sale items
      • Work with sales management and analyst to ensure our wholesalers maintain appropriate inventory levels in accordance to Monday Night Brewing's quality standards
      • Conduct, at minimum, quarterly quality audits at assigned wholesalers to ensure Monday Night Brewing's inventory is fresh, rotated properly (in date order), and stored in accordance with Monday Night Brewing's quality standards

    Expectations:

    • Salary + bonus structure
    • Flexible availability including nights and weekends as needed
    • Vehicle + fuel card
    • Phone or reimbursement

    Metrics for Success:

    • Sales development
    • New account activation
    • On and off premise account vitality with MNB brand and account relationship
    • Wholesaler maintenance and account relationships

    Our commitment to you:

    • Your manager will keep weekly one-on-one's with you.
    • You can expect a clear pay structure, see more detail below .
    • Your hard work will be appreciated.
    • Your voice will be heard – we love to hear your ideas!
    • Open communication and feedback will be welcome between you and your manager.

    Compensation:

    • Competitive salary based upon experience + bonus structure

    Benefits:

    • Full-time benefits:
      • Health insurance with the ability to add family members. Monday Night will pay approximately 75% of employee premiums and 50% of family premiums.
      • Access to Healthjoy app for free teletherapy and telemedicine
      • Dental and Vision coverage options, Short-term and Long-term disability coverage options, Life Insurance Options
      • Paid Time Off (vacation, personal, or sick days)
      • 9 paid company holidays
      • Paid Maternity/Paternity leave
      • Cell phone service plan or reimbursement
      • Basic 401k plan
      • Weekly beer stipend

    Qualifications:

    • Must be 21+
    • 2 or more years sales and/or marketing experience
    • Dynamic, action-oriented team player that is self-motivated and confident in making independent decisions
    • Excellent problem-solving abilities
    • Must have strong interpersonal skills with a sales and hospitality mindset
    • Strong communication skills, both written and verbal
    • Flexible working schedule, including weekends and evenings
    • Computer skills with proficiency in Microsoft Word, Excel, and PowerPoint
    • Basic math skills
    • Valid driver's license and clean driving record

    Optional, But Not Required:

    • Sweet dance moves
    • Stranger Things obsessed

    Physical Requirements:

    • Ability to drive an automobile.
    • Ability to climb, lift, reach, bend, stoop, and frequently lift at least 40 pounds.
    • Must be able to stand for up to 8 hours in a hot, humid, and loud environment.
    • Uses repetitive motions.
    • Can work in both hot and cold temperatures.

    Based in Atlanta, Georgia, Monday Night Brewing exists to deepen relationships over some of the best beer in the country, and we filter all our decisions through this lens. Find out more about our award-winning selection of beers and incredible team at www.mondaynightbrewing.com.

    Monday Night Brewing is an equal opportunity employer. We are committed to recruiting, training, compensating, and promoting our coworkers regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender, or any other protected class as required by applicable law. At Monday Night, we are dedicated to reflecting the diversity found in the communities we serve. Inclusion is at the heart of why we started a brewery and echoed in our company's purpose.

    Monday Night Brewing is an E-Verify® registered Employer.

    E-Verify® is a registered trademark of the U.S. Department of Homeland Security

    www.dhs.gov/E-Verify