Law firm in New Canaan seeks marketing specialist for approximately 20-25 hours per week in-office. Could increase to full time. A background in legal marketing or professional services marketing would be ideal. The law firm focuses on criminal defense and personal injury law.
Responsibilities - Marketing Specialist - Law Firm
- Manage the marketing calendar and ensure that campaigns and activities are executed on time.
- Schedule and coordinate events.
- Contact organizations that would be willing to invite our attorneys to speak.
- Gather survey results from seminar attendees.
- Gather testimonials and reviews from former clients.
- Develop and propose blog topics and social media posts.
- Post blog entries on the firms’ websites.
- Turn blog entries into social media content.
- Create and send out the firms’ newsletters via Constant Contact or other programs.
- Develop the firm’s marketing materials for targeted audiences.
- Manage email campaigns and follow-up, using contact management software.
- Track all lead-to-prospect-to-client conversion metrics.
- Track all marketing and advertising inventory.
- Monitor, suggest, and create website changes.
- Build and maintain a database of referral sources and referral contacts.
- Setup video camera to record at events, use editing software, and upload recordings to online platform.
Your marketing background:
- Experience with adding content to websites (Word Press)
- Experience with creating and posting content to multiple social media platforms with proven success in gaining more traffic
- Experience in planning, marketing, and executing successful seminars, workshops, and webinars
- Success with building relationships with vendors, individuals, and businesses
- Experience with the basic use and operation of a CRM (Clio Grow)
- Experience with editing videos and photos that create more engagement on social media platforms
- Experience with researching current trending topics in order to increase views, engagement and inquiries
- Legal marketing background preferred
Get in Touch:
Thank you for considering this legal Marketing Specialist for a law firm in New Canaan, CT. We hope to receive your resume.