Job Description
The ideal candidate is someone who is passionate about delivering the best customer experience, is proficient using multiple social media channels, has a strong sense of empathy, and can help drive exceptional customer service by helping customers who reach out to Michigan Media through social media for assistance.
Salary range: $40000 - $50000 per year.
RESPONSIBILITIES:
- Create consistent, meaningful content on social media platforms for the respective markets.
- Responsible for producing high-quality content.
- Contribute to the Agency’s paid social media objectives through strategy creation, implementation, and ongoing optimization.
- Continually improve paid media tactical planning and buying across all platforms.
- Apply expertise in the planning process, audience and creative strategy development, budget forecasting, and industry tracking; be a strategic thought partner in team meetings.
- Strategically manage the channel relationships and contribute to the development and refinement of our media channels buying core strategies.
- Manage paid social campaigns from setup, execution, optimization, and reporting to the clients’ key performance indicators, which vary by campaign types and objectives.
- Manage paid social ad campaigns and leverage first- and third-party data to build audiences.
- Actively monitor and evaluate campaign performance in platforms, leveraging insights and trends, and provide data-backed recommendations to the integrated Media team.
- Work collaboratively with media planners, analysts, and Agency partners to meet and exceed stated objectives, and provide new solutions for clients.
- Create measurable paid social programs that are in line with strategy and budget.
- Be passionately in tune with the evolution of market trends, digital marketing innovation, and online behaviors.
- Develop insights and keep teams informed of new opportunities.
- Contribute to new business development when requested.