LOG CABIN DEMOCRAT

JOB DESCRIPTION

Online Media Reporter — HYBRID

Overall purpose of the position: Leads, develops and deploys newsroom interaction and

news delivery strategies on Social Media platforms. Ensures Log Cabin websites and digital delivery remain robust, organized and timely. Provides leadership for online news strategy and presentation to grow digital audiences.

Position mission: Responsibilities to grow audience, readership and customer loyalty by creating a more interactive/responsive experience with our content production.

Newsroom leader for Twitter, FaceBook and other social media tools

Leads use of Social Media to improve and extend our journalism.

Assist in social media harvesting on developing, breaking news stories.

Reports to: Online Director

Tasks (in addition to the aforementioned):

Actively participates in managing comments posted to all platforms.

Develops and executes Social Media strategy on multiple platforms.

○ Leads promotion of news content, news alerts and exclusive content.

○ Facilitates interaction between community members and the newsroom through electronic media.

Write and reports independent of SM responsibly, but leads as an example. Handles all normal reporter responsibilities in conjunction with this job - it is a hybrid position.

Is prepared to lead social media during breaking news when called upon.

Details interaction and successes in social media, and lessons learned.

Monitor other news, entertainment and community sites for best practices. Also monitor traffic for news story opportunities and for news tips.

Create innovative approaches to content delivery to meet reader needs.

In conjunction with the publisher, advertising director and editor. Assigns and helps coordinates other types of social media activities that benefit the newspaper as a whole for promotion and revenue.

Assist in breaking news through monitoring of social media channels.

Develops regular pattern of use of social media content, harvesting for use on various platforms.

Assumes lead responsibility for the quality and presentation of news online during the day.

Includes writing and reporting assignments as detailed in Log Cabin reporter job responsibilities but with sliding scale of time spent depending on assignments.

Is first read or backup read on all breaking news as it is posted or shortly thereafter.

Takes direction from the director for online planning as well as develops and executes digital delivery strategies' on multiple platforms.

○ Leads posting news updates in the a.m., delivery of news alerts and inclusion of online assets with stories and news packages online (Sees missed opportunities from overnight and packages them up)

○ Champions the call for expanded online content and promotes it.

○ Helps set strategy for news placement, headline writing and online promotion of content (digital and print)

○ Program daily and weekend posting strategies to maintain site freshness.

Trains colleagues and copy editors to assist in digital news delivery.

Identify ways to leverage content from our affiliated products for inclusion on the homepage and for promotion.

Other duties assigned by online director as needed.