Objective:

The Marketing Coordinator is a part-time position, responsible for the creation and review of online content to support corporate sales by demonstrating creative uses of our products and company branding. This position will create a monthly and quarterly marketing plan to distribute digital and social media content, marketing content, including videos, promotions, and online advertising. This role will assist in stages of the marketing cycle: editorial calendar development, topic identification, brainstorming, research, writing, editing, and proofing. A candidate must be able to analyze marketing data from various platforms and be able to compose ROI tracking. The candidate will also need to be able to submit marketing campaign proposals based on that data.

Duties:

• Work with sales department to create social media strategies and content to meet the business goals and needs of the company, utilizing social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest
• Develop social media editorial calendars. Generate, edit, publish and share daily content on a scheduled basis
• As required, set up and optimize company pages within each platform to increase the visibility of our social content
• Collaborate on the development of creative/assets for social channels
• Maintain existing content and develop new or updated content for the company and its client partners/vendors
• Monitor traffic on corporate social media accounts. Moderate all user-generated content in line with the moderation policy for each community

Qualifications:

• Good verbal and written communication skills in English. Able to edit a range of documents, correcting grammatical, typographical, or compositional errors for his or her own writing
• Graphic Design knowledge or experience. Basic image and video editing experience
• Proficiency in Microsoft Office (Excel, Word, Adobe Creative Suite)
• Facebook, Instagram, YouTube, and/or Pinterest accounts with demonstrable connections and activity (only used to verify social media understanding)
• Comfortable in taking and incorporating feedback into work, must be able to consider constructive criticism from peers and/or supervisors
• Must have strong organizational skills and attention to detail
• Ability to quickly adjust priorities to respond to pressing demands
• Strong customer service
• Knowledge or understanding of internet marketing, search engine optimization (SEO) and social media optimization (SMO) is a plus

Education/Experience:

• Marketing, Public Relations, and/or communications required
• Experience with Adobe programs, InDesign, Photoshop, and Illustrator
• Experience with WordPress and website maintenance

• Previous experience managing social media platform(s) for an organization

Position: Part-Time with an opportunity to extend to full-time