Job Description

The Analytics Manager is a key driver of insight and strategic thinking. The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media & communications initiatives.   This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline & online media. The candidate must have a proven track record in data-rich analyses, and be a team player. A “roll up the sleeves” approach is mandatory and a “get it done” attitude is a must. Specific responsibilities include coordination between the research, analytics & media teams ensuring high quality analytical projects are effectively delivered.    Successful candidates will be multi-dimensional ‘rising-stars’ who are able to employ complex problem solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.

SPECIFIC RESPONSIBILITIES

• Work with Associate Director to design and execute analytical plans to improve the effectiveness of communications programs. 
• As required/appropriate, perform hands-on analysis in support of results, including development of conclusions and implications. 
• Work with Analyst to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns.
• Develop and maintain SQL-based reporting system.
• Emphasis on understanding dashboards and applying MMM findings, statistical testing to media planning.
• Partner with external analytical stakeholders on a daily basis to plan, execute and analyze projects. 
• Supervise and mentor Analysts.
• Support agency new business process, as directed.

Qualifications

• Bachelor's degree, MBA or Master's degree in quantitative studies preferred. The equivalent of education, training and work experience may be suitable.
• 3-6 years of work experience in a quantitative business environment.

TECHNICAL SKILLS REQUIRED:

• Proficiency in Microsoft Office Suite
• Knowledge of database structure and functionality
• Business Intelligence tool experience )e.g. - Datarama, Domo, Tableau) - deep understanding of data input and setup as well as dashboard creation
• Data manipulation and statistical tools (e.g. - SQL, R, Python, SAS, SPSS)

TECHNICAL SKILLS PREFERRED:

• Experience working with DoubleClick ad Server
• Experience working with survey vendors (Lucid, Kantar Millward Brown, Research Now, etc.)

Additional Information

All your information will be kept confidential according to EEO guidelines.

Req #20-1327