JOB TITLE – CHIEF MARKETING OFFICER
SUMMARY: We are looking for a Chief Marketing Office to head growth & performance marketing who will be a critical member of the executive leadership team responsible for driving growth and business performance of the company.
ESSENTIAL FUNCTIONS
Responsible for top-line growth. Own quarterly and annual growth targets.
Partner with executive leadership team to evaluate performance of marketing strategies and lead corrective actions as appropriate to ensure sustainable growth.
Collaborate with agencies to identify areas for growth and optimization. Lead efforts to propose insights and recommendations across multiple channels including Facebook, Instagram, Google (SEM, SEO, Display), Podcasts, Social Advertising, Video, TV, Radio, Print, etc.
Liaison with stakeholder departments, agencies and partners to boost returns on multi-channel marketing, Allocate and track budget to maximize ROI.
Oversee and appraise promotions and campaigns to ensure scalable growth.
Track, monitor and evaluate KPI's and provide periodic reports to executive leadership team.
Supervise the department, provide guidance and mentorship to develop a best-in-class team.
Control budgets and resource allocation projects.
EXPERIENCE AND QUALIFICATIONS
REQUIRED
10+ years of extensive experience in the Cosmetic & Beauty industry with demonstrated expertise in managing large Marketing departments.
Proven proficiency in multi-agency environment including directing/ managing teams on Facebook/ Instagram ads, Instagram organic strategies, , Google Ads, SEO, YouTube Ads.
Experience in marketing research, LTV prediction and media mix modelling.
Excellent leadership and organizing skills. High motivation and ethical standards.
Analytical and creative thinking; outstanding communication and interpersonal skills. Ability to communicate with and influence senior management and executive positions.
Academic Qualifications
BSc/BA in Business Administration, Marketing and Communications or comparable field.
Preferred
MBA degree is a plus.
Professional chartered marketer (CIM) is a plus.
Exposure to leadership roles in Digital Marketing and/ or eCommerce majors an advantage.