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VP Marketing + Growth

Musely

VP Marketing + Growth

San Francisco, CA
Full Time
Paid
  • Responsibilities

    VP GROWTH + MARKETING

     

    About Musely

     

    Musely is on a mission to democratize the awareness and access of effective skincare that works for everyone, rather than a few elites.

     

    We provide skincare medical treatments through technology. Musely enables the best dermatologists and pharmacists to deliver and administer medical treatments online for both skin conditions and skincare using the most effective medication and therapeutic procedures. With its revolutionary approach, Musely enables the science of youth quickly and affordably online at the convenience of your home.

     

    Role & Responsibilities

    As VP Growth & Marketing, you will:

    • Continuously iterate upon our marketing mix and drive our channel strategy forward, focusing on optimizing both short-term and long-term brand building ROIs
    • Work closely with the Founder & CEO to develop a strategic growth marketing road map and action plan for the next 24 months
    • Oversee the entire marketing department: acquisition, retention, CRM, analytics, content, 360 marketing campaigns, product marketing, PR and brand partnerships
    • Optimize our social media presence (including emerging platforms) and approach to influencer partnerships
    • Set the marketing budget and core KPIs (CAC, LTV etc) for measuring success – use a test and learn approach to augment our growth with quantifiable results
    • Lead all promotional campaigns and bonus offers
    • Partner closely with the Founder on innovation and product development to bring game-changing products to market

       

      Expertise

    • 7+ years of Marketing experience, ideally within Growth-oriented roles
    • Prior experience in managing channels across paid search, SEO, SEM, content and social
    • Understanding of a DTC environment with a clear perspective on what KPIs matter most depending on the objective
    • Bonus if you were an entrepreneur in the past!