Job Description
Company Description MuteSix, an iProspect company, is an award-winning, full funnel digital and creative agency providing intelligent ad solutions that grow disruptor brands into enterprise market leaders. We help our clients design for the future while evolving their existing businesses with our agency’s winning combination of expert media buying, creative and talent. We help deliver scalable marketing solutions for clients across a broad spectrum of industries, including retail, e-commerce, luxury, nonprofit, technology, sports, publishing, and financial services.
MuteSix is seeking an experienced B2B Digital Marketing Manager to scale the MuteSix social media portfolio. The successful candidate will be a thought leader in the social media space and will work cross-functionally with subject-matter experts to drive business growth.
The Digital Marketing Manager will use strategic insight and creative thinking to curate social media strategies and content for several platforms, including, but not limited to, Twitter, LinkedIn, Facebook, Instagram, Reddit, TikTok and Clubhouse. The ideal candidate will have a passion for curating compelling social media content and the ability to identify lead generating opportunities on various social platforms.
Job Description KEY RESPONSIBILITIES
Utilize a B2B lead generation approach when developing social media strategies unique to each social media platform.
Build a comprehensive social media calendar using a content-driven, lead-generating and community-engagement approach.
Craft engaging and timely content to generate awareness of MuteSix’s services and digital marketing expertise; establish MuteSix as a thought leader in the DTC digital marketing community.
Perform keyword research and tracking to source relevant posts to engage with.
Write, schedule and publish all social media posts.
Master the MuteSix brand voice.
Analyze social media performance and utilize data insights to adjust content as needed.
Identify prospects and leads on social platforms and relay those leads to the business development team.
Work cross-functionally with multiple departments to gather content for posts.
Monitor and draft responses to incoming messages and mentions; Collaborate with appropriate channel leads, as needed, to draft strategic replies to relevant and top-performing posts.
Coordinate content needed for all posts, including graphics, infographics, videos, gifs, links, and calls to action.
Work in partnership with a dedicated graphic designer/video editor to produce compelling content for each platform.
Ensure all Facebook campaigns, Google Ads, and Bing Ads are optimized to bring highly targeted traffic while also ensuring a very strong ROI.
Regularly consult with the Ads Manager, SEO team, and other stakeholders to ensure Ads, Bing Ads and Facebook strategies are in line with budget and overall marketing goals.
Monitor the success of campaigns using various reporting tools.
Analyze campaign metrics/data and provide interpretation and suggestions for improving performance.
Conduct AB testing across ads and landing pages.
Review traffic in Google Analytics.
Strategize, execute, and manage paid ad campaigns from conception to creative to execution to analysis.
Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
Remain on the forefront of what’s innovative in social media by following industry news and trends.
Stay up to date on platform changes, new offerings and best practices and experiment with emerging tools and techniques.
Support internal marketing and business development teams, as needed.
Qualifications
2-4 years of professional experience in social media (specifically Twitter, Clubhouse, Facebook, Instagram, etc)
2+ years of Paid Facebook Advertising experience (Blueprint certified preferred)
Advanced knowledge of Google Analytics
Subject matter expert in performance marketing space with a strong institutional knowledge of Twitter Ads products
Experience building and maintaining a social media calendar, posting on behalf of an organization and developing social media content
Experience working with design teams
Professional experience with social media monitoring tools, such as Sprout, Keyhole or Muck Rack
Strong copywriting, grammar and spelling skills
Expert writer, editor and communicator who can turn basic topics or ideas into compelling social posts
Experience developing effective social media strategies for businesses with an emphasis on lead generation
Experience with keyword research
Impeccable attention to detail
Ability to research and learn quickly
Strong organizational skills
Comfortable speaking to upper management to relay and discuss information needed for content creation
Collaborative attitude, strong work ethic, and ability to thrive and excel in a challenging, fast-paced environment
EDUCATION
Bachelor’s degree in Marketing, Communications, Journalism, English or relevant field.
Additional Information What we offer:
At MuteSix, we offer an exciting workplace. Join an eager team of young creatives to push for change in the world of digital marketing. We prioritize fun right along with performing excellent work. If you’re ready for a new and exciting environment filled with like-minded go-getters, then you’re going to thrive here. Besides being ranked #1 for cutest office dogs (by us, at least) MuteSix offers a number of great perks, including:
● Medical insurance (health, dental, and vision)
● Flexible Vacation Policy
● Flexible work hours
More about Mutesix:
Headquartered in Los Angeles, CA, we have a performance-obsessed team of 150+ employees. Recent accolades include MuteSix being named #15 on the Inc. 500 list of fastest growing companies, one of Inc. Magazine's Best Workplaces and earning an Addy Award for breakthrough creative
MuteSix, an iProspect company, is proud to be part of the Dentsu Aegis Network, a group of agencies achieving great things in their own right, while also working brilliantly together.
MuteSix provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.