Job Description
Responsibilities will include:
Conducting keyword research and writing copy for ads
Structuring campaigns and ad groups, and determining the best settings
Working with large datasets in Excel and uploading data/content for ads using the AdWords Editor tool
Creating, analyzing, and optimizing Google Ads, Bing Ads for clients across varying industries
Ensuring that all Google Ads, Bing Ads, and Facebook campaigns are optimized to bring highly targeted traffic to our clients’ online stores while also ensuring a very strong ROI for every client’s marketing budget
Regularly consulting with the Ads Manager, SEO team, and other stakeholders to ensure Ads, Bing Ads and Facebook strategies are in line with the client’s brand, budget, and overall marketing goals
Monitoring the success of campaigns using various reporting tools
Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the Manager
Conducting AB testing across ads and landing pages
Reviewing traffic in Google Analytics
Staying current with Google Ads updates, Bing Ads updates, new technologies, trends, and best practices
Qualifications
What we're looking for:
Experience managing your own Google Ads clients/accounts
Ability to build out YouTube campaigns for DTC brands
Understanding of creative that works well on YouTube and how that differs from other platforms
Advanced knowledge of Google Analytics
Strong, professional verbal communication
Excellent writing and creative content skills
Ability to work independently and in a team environment
Exceptional time management skills, including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities
Innovative thinker and collaborative team player
Bachelor’s Degree (Marketing, Business Development, Economics or related analytics fields)|
Additional Information
WHAT WE OFFER:
Weekly Lunch and Learns, and opportunities to learn from industry experts.
Health insurance coverage.
Flexible Time Off - Take care of your work AND yourself!
MuteSix provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.