Job Description

NBC Sports Next is where sports and technology intersect. We’re a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our three groups: Youth & Recreational Sports; Golf; and Betting, Gaming & Emerging Media.

Job Duties

• Develop acquisition, retention, cross-sell & upsell marketing strategies to meet business objectives and maximize revenue across SportsEngine HQ customers.
• Serve as a connector and trusted partner between Sales, Account Management, Customer Success, Commercial Development, and Marketing, working closely with business leaders to translate objectives into impactful marketing strategies and plans to retain customers and expand usage.
• Own the customer journey and optimization driving adoption of primary products, ancillary services, and customer enablement.
• Oversee development of testing metrics and methodologies, optimization efforts, and campaign analysis, translating those analytics into actionable insights.
•  Manage and prioritize multiple initiatives and efforts.
•  Leverage customer insights, competitive intelligence and data analytics to translate business goals into marketing strategies.
• Continually monitor the strategic planning process and identify efficiencies, opportunities to optimize, and leverage best practices

Qualifications

Basic Qualifications

• Deep knowledge of the customer journeys and sales funnel optimization.

• Experience building behavior-based marketing tactics that drive conversions and reduce churn.

• Solid foundation in omni-channel marketing best practices and tactics (SEO/SEM, Paid Search, Display, Email, etc.).

• Strong public speaker and presenter, able to effectively lead meetings, teams, and task-forces.

• Experience leveraging customer insights to drive strategy.

• Strong planning, organizational and project management skills. Excellent written and verbal communication and presentation skills and the ability to tailor your message to different audiences.

• Experience in balancing departmental relationships and work streams, with a demonstrated ability to successfully prioritize and manage.

• Ability to act as an internal and external advocate for projects, and engage appropriate stakeholders in risk identification and mitigation.

• Additional Job Requirements

  • Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered (note job #:72386BR)
  • Must be willing to work in Minneapolis, MN or Orlando, FL
  • Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
  • Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols in select work settings or where jurisdictionally mandated.
  • Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

  Desired Characteristics  

  • 2+ years experience with CRM software programs like Salesforce, Marketing Cloud, Marketo, InlineManual, Intercom (or similar).
  • 4+ years of multi-channel marketing experience with strong brands, demonstrating success with implementing multiple acquisitions, and nuture campaigns
  • Strong foundational understanding of SEO/SEM, Paid Advertising, Content Strategies, and Testing strategies.
  • High-achieving, self-starter that thrives in a fast-paced, collaborative atmosphere.
  • Team player with the ability to foster strong relationships across multiple levels and functions within the organization.
  • Entrepreneurial ‘can do’ approach with an adaptable, change-oriented mindset.
  • Highly analytical.
  • Bachelor’s degree in Marketing or related field.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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