Job Description Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, TV, movies, and more. Our flock works hard to connect people to what they love, each other, and the world around them by creating shared experiences through culture-defining entertainment. As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent. Here you can fly to new heights! THE ROLE: This role reports to the Senior Director, Marketing & Comms. Planning and is responsible for supporting the coordination of Peacock’s go-to-market planning. The Manager will work collaboratively with internal marketing teams and external agency partners to bring Peacock’s marketing plans together – identifying key priorities, providing context and rich insights to inform plans, and translating plans into innovative and efficient comms. strategies that hit our KPIs. The planning role will balance shaping the brand’s long-term marketing and comms. strategies with remaining nimble and adjusting as needed to respond to real-time business dynamics. KEY RESPONSIBILITIES:
Supporting the development and ongoing refinement of Peacock’s go-to-market plans
Identifying key priorities and liaising with media counterparts to build breakthrough plans that strategically allocate resources to meet business goals
Defining goals and KPIs for comms. strategies to drive and evaluate success
Translating data into meaningful insights that shape marketing plan strategy
Collaborating with brand, marketing, and strategy teams to source and combine various inputs into seamlessly integrated holistic plans and aligning plans with key stakeholders
Distilling high-level marketing plans into actionable comms. strategies and briefs
Interfacing with cross-functional teams to promote a unified briefing process
KEY OUTPUTS:
Qualifications • 4+ years of experience in marketing or comms. planning for a brand or agency • Knowledge of streaming landscape and business models (e.g., AVOD, SVOD, PVOD) • Experience working with cross-functional teams on complex, multi-faceted projects • Proficient in analyzing and translating qual/quant data into actionable insights • Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment. • Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols in select work settings or where jurisdictionally mandated. • Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols. Desired Characteristics • Expert strategic thinker with an exceptional attention to detail • Articulate and engaging written and verbal communicator/presenter • Skilled at distilling complex information into clear and concise messaging • Excellent interpersonal skills and ability to work cross-functionally • Experience crafting clear, concise, and insight-led project briefs • Experience sourcing and streamlining input from multiple stakeholders • Self-starter with ability to manage and prioritize projects independently • Forward-thinker who proactively identifies opportunities and offers solutions • Calm and collected in a fast-paced environment; flexible and adaptable to change • Passion for and familiarity with all things media and entertainment Additional Information
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