Job Description

Universal Live and Location Based Entertainment globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative live consumer experiences, based on the extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, Focus Films, and NBCUniversal’s television groups.  Universal Live and Location Based Entertainment is a business division of Universal Parks & Resorts.

The Manager will support in the development and execution of business strategies across various activations for Universal Live and Location Based Entertainment, including: arena & theatre shows, film to live orchestra, immersive theatre, mall shows and obstacle adventure parks.  This role reports to the Vice President, Touring Worldwide Live Entertainment.

Essential Responsibilities:

·       Manage the development of the creative production, marketing and publicity materials to ensure alignment and required approvals throughout the process with internal and external key stakeholders on select projects

·       Partner with Legal and Business Affairs to ensure contractual obligations are met and necessary materials are routed for review and approval

·       Manage the day-to-day hot sheet of submissions by the licensed partner to ensure all projects and feedback approvals are delivered on time

·       Partner with the Senior Manager, Retail Development on bespoke merchandise and retail kiosk and store designs for select projects

·       Partner with other lines of business and country leads to drive cross marketing programs that support Universal Parks & Resorts and NBCUniversal’s intellectual properties and  business initiatives

·       Facilitate meetings with key stakeholders, taking notes and sharing out action items

·       Partner, consult and align with internal stakeholders, such as Franchise Management, Brand Marketing, Communications, Creative Design & Development, Product Design & Development, Legal and Business Affairs, Universal Parks & Resorts, Universal Pictures and Corporate Communications, to ensure all necessary approvals are received

·       Provide licensee with available resources, including brand guides, character art, and any other information to support maximization of the brand and revenue

·       Continuously review marketing and publicity materials for ongoing experiences to ensure that they are consistent with overall company priorities and that they are targeted for maximum effectiveness with consumers

·       Provide input and participate in staff meetings to discuss new opportunities and assist in review of proposals to achieve revenue goals 

·       Responsible for development of any presentations to be utilized in support of cross marketing programs, internal and external updates

·       Develop best practices in organization, processes and approval trackers to ensure deadlines are met and effective communication is achieved between all parties

·       Maintain tracking system for each submission and processing of contractual mandated approvals, keeping track of requested revisions and alerting departments on deadlines

·       Manage archiving of all projects

·       Assist in development of live entertainment business strategy in conjunction with the Vice President, Touring Worldwide Live Entertainment

Qualifications

·       Bachelor’s Degree in Business Administration, Marketing or equivalent

·       5+ years of marketing, live events, brand management and/or agency experience required, including experience and expertise with creative vendors and marketing agencies

·       3+ years of managerial experience of a team required, with demonstrated project management skill base

·       Proven track record of developing and executing complex live and touring experiences in accordance with milestone timelines and under tight deadlines

·       Proactive, self-starter with the ability to work independently in a fast-paced environment with the ability to multitask

·       Strong ability to set priorities, multi-task, solve problems, maintain composure and tact and deliver on multiple projects under pressure

·       Ability to be flexible and adapt to each project and licensee to ensure success

·       Must have broad experience and understanding of all facets of marketing discipline, including market research, product positioning, promotions and touring

·       Excellent understanding of maintaining brand and property positioning, licensing, and partner management

·       High proficiency with Keynote and all Microsoft Office applications (Word, Excel, PowerPoint, Outlook) required

·       Strong organizational and communications skills

·       Exceptional communication and presentation skills

·       Should be a team player and be able to develop strong relationships with internal and external partners

·       Excellent written and verbal communication abilities with experience in development planning and execution as well as financial management and forecasting

·       Strategic thinker with attention to detail

·       Willing and able to travel, sometimes with short notice, domestically and internationally

·       Able to work early mornings, nights and weekends as needed

·       Effectively handle sensitive and confidential matters

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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