Job Description

** Summary:**

Universal Products & Experiences’ Franchise Strategy team drives the global vision and strategic development and execution of franchise strategy and marketing plans to cultivate brand growth and drive revenue throughout the franchise ecosystem. We are a team of makers, thinkers, leaders and rebels whose passion is to ignite ideas every day, in a culture that celebrates creativity, fresh thinking, executional excellence and each other.

The Coordinator, Franchise Strategy is responsible for supporting the growth and development of NBCUniversal DreamWorks Animation properties through day-to-day franchise management. Key functions include creation and execution of both strategy and marketing plans, as well as ongoing brand management in partnership with global business teams.

Qualifications

** Responsibilities include:**

Franchise Strategy, Marketing & Development

• Support in the development of long-term global franchise strategies for the NBCUniversal DreamWorks Animation film and TV properties
• Conduct brand analyses looking across the consumer and competitive landscape
• Assist with overarching development and execution of innovative marketing campaigns for priority IP
• Liaise with Theatrical counterparts and regional Franchise and Consumer Products partners to ensure global alignment

Brand Stewardship:

• Work with key stakeholders (internal and external) to ensure best-in-class representation of brands through partnership and approvals
• Develop strategy & creative briefs and partner with creative and product development teams to ideate authentic and merchandisable brand extensions and refreshes
• Represent Brand Development opportunities and drive franchise coordination across key cross-company businesses

Communication & Collaboration

• Create cross-divisional presentations and communications
• Develop and lead rollout of brand guardrails, reference and tools
• Communicate openly and effectively across levels

Professional Leadership:

• Serve as a champion for best-in-class culture with an emphasis on collaboration, innovation and inclusion
• Cultivate strong relationships with key internal and external partners
• Operate with acute attention to detail and organization in a fast-paced environment

** Qualifications/Requirements:**

• 2+ years’ experience; Franchise Management, Strategy, Digital Marketing, Brand Marketing preferred
• Keynote experience is required

Desired Characteristics:

• Bachelor’s Degree preferred
• Ability to problem solve independently and synthesize nuanced information
• Ability to think strategically and conceptually
• Comfortable adapting to change in a continuously evolving environment
• Effective time management and task tracking
• Proven presentations skills with executive presence and leadership
• Experience working with entertainment brands is a plus
• Interest in graphic/presentation design
• Excellent written and verbal communication skills

_ Additional Requirements:_

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $45,760 - $58,240

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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