Job Description

NBC & Telemundo Connecticut are looking for a Marketing Coordinator to work with the Sales Marketing Manager and the Sales team to deliver multiplatform marketing solutions that drive advertising revenue for the stations.

Responsibilities:

• Develop customized marketing materials for new sales opportunities
• Gather competitive research and advertiser media spending
• Support the sales team with marketing pieces containing research, upcoming initiatives and events.
• Work with sellers to obtain media proposals
• Compile, draft and edit marketing plan documents and adapt to a variety of formats for different audiences
• Support the development of sales marketing strategy and cutting-edge multiplatform marketing solutions that drive advertising revenue for NBC Connecticut & Telemundo Connecticut and the Owned Stations
• Generate ideas that could lead to new sources of revenue – stay on top of current events, trends, and competitive efforts to identify innovative revenue streams
• Work with a cross-functional team to track and execute marketing initiatives. Execute on those strategies by coordinating with the various departments responsible for deliverables: finance to purchase contesting prizes, web to launch online campaigns, promotions to advertise, etc.
• Coordinate the commercial production and lifestyle show workflows that include gathering elements from sales reps, scheduling projects, overseeing edits and attending shoots as needed to ultimately get products on-air in a timely fashion
• Spearhead every aspect of social media contesting: writing and confirming rules & regulations with legal, submitting production requests for creative, reconciling winners, and recapping campaign success
• Ensure customer satisfaction in pre- and post-sales service. Monitor the execution of campaigns to ensure communication between sales production and client is easy and effective to solidify renewal
• Work with clients and agencies (in partnership with Sales) to help address client needs and explore business options
• Help coordinate marketing and community activities by tracking event dates, identifying resources necessary for events (marketing collateral, promotional giveaways, news coverage, volunteers) and assisting in on-site execution as needed
• This position has been designated as hybrid, generally contributing from the West Hartford office a minimum of 3 days per week

Qualifications

• Bachelor’s degree
• At least 1 year of experience in promotion, advertising, marketing, or other related creative field
• Must be proficient in PowerPoint, Word, Excel, SharePoint, Microsoft Teams
• Must be willing to work at the location in West Hartford, CT.
• Should be able to work flexible hours (including weekends)
• Organizational skills - must possess the ability to manage multiple priorities
• Must be 18 years or older and have unrestricted work authorization to work in the United States
• Must be covered by Solutions, NBCU's Alternative Dispute Resolution Program
• Interested candidates must submit a resume/CV through www.nbcunicareers.com to be considered.

Desired Qualifications:

• Bilingual skills – Spanish/English
• Extremely strong writing and deck creation skills
• Previous professional experience in television production, ad sales or marketing
• Exceptional communication and presentation skills
• 3-5 years marketing and/or advertising experience, preferably at an agency, or in an entertainment industry, broadcast or cable television environment
• Knowledge of entertainment brand marketing and advertising
• Social media planning and marketing experience
• Proactive planning and solid project management skills
• Strong attention to detail in a high-volume environment that requires extensive multi-tasking and multiple deadlines
• Familiarity with consumer research, Nielsen/ComScore data, etc.
• Ability to manage cross-functional relationships and collaborate in a creative, team-oriented environment
• Familiarity with broadcast and/or digital sales systems
• Graphic design experience with proficiency in Photoshop (Final Cut Pro)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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