Job Description

The Marketing Manager will be responsible for leading the development of sales marketing strategy and cutting-edge multiplatform marketing solutions that drive advertising revenue for NBC Connecticut and NBC Owned Stations.

Responsibilities

• Work closely with product development, editorial and sales to proactively asses demand and opportunity for new products and enhancements
• Engage in direct client/agency consultation in partnership with Sales to convey benefits, discover client needs and explore business options to generate revenue and grow account
• Understand the needs of a broad set of marketers and develop scalable solutions to meet those needs
• Find solutions-based ways to grow advertising revenue by collaborating with numerous internal constituents and external parties to develop appealing and profitable proposals for advertising clients
• Drive customized and scalable creative advertising solutions by leveraging and integrating multiple assets and marketing platforms
• Own the end-to-end pitch development for complex and strategic proposals
• Collaborate with Sales to devise client meeting strategy, anticipate and resolve client objections, and rehearse pitches as needed
• Act as liaison between sales and lifestyle program, CT Live to coordinate and integrate revenue through client integrations
• Manage sales commercial production calendar and workload in conjunction with Creative Services Director
• Ensure customer satisfaction in pre- and post-sales service
• Monitor the execution of campaigns to ensure communication between sales production and client is easy and effective to ensure renewal
• Develop customized marketing materials for new sales opportunities
• Gather competitive research & advertiser media spending
• Work with sellers to obtain media proposals

Qualifications

• Bachelor’s Degree or equivalent work experience
• Minimum 3 years sales or marketing experience

Eligibility Requirements

• Must be able to work flexible hours including weekends and evenings
• Must have the ability to work any of a 24 x 7 shift
• Must be willing to work at the station in West Hartford, CT
• Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
• Must have unrestricted work authorization to work in the United States.
• Must be 18 years or older.
• Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week

Desired Characteristics

• Minimum 3 years marketing or agency experience
• Minimum 3 years working in the television or entertainment space
• Experience in commercial and event production a plus
• Must be proficient in PowerPoint, Word, Excel and Photoshop
• Exceptional communication skills
• Creative and strategic thinker
• Demonstrated leadership and internal negotiation skills
• Extremely strong writing and deck creation skills
• Proven ability to translate marketers’ needs into tangible business objectives and revenue producing solutions
• Exceptional multi-tasker that thrives in deadline-driven environment
• Ability to interact with and understand technical subjects/emerging technologies and their relevance to the marketplace
• Familiarity with broadcast/digital research, advertising/media, production, promotions, sweepstakes construction/fulfillment

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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