Job Description

JOB PURPOSE

NBCU is seeking an Analyst of Insights & Research to aid in the development of sales-driven research and analytical solutions for NBCU linear, digital, and social content. This role will be responsible for handling analysis and positioning of content and audience in support of sales for NBCU Assets across the portfolio. The Analyst will interface with internal constituencies to translate our content and audience insights into “sellable” insights and stories through quantitative and qualitative analysis and data. Candidates must have an interest in continuous learning of media data tools and methodology for developing actionable insights and effective storytelling.

DUTIES AND RESPONSIBILITIES

• Support the NBCU Ad Sales Insights & Research team in the creation of actionable content performance and audience insights, reports, presentations and marketing materials for NBCU and partner platforms across linear, digital and social (NBC, Telemundo, Bravo, E!, Oxygen, Universal Kids, Syfy, USA, CNBC Prime, NBC News, CNBC Business Day, MSNBC, Peacock, Syndication, Digital and Social offerings)
• Pull and leverage syndicated and custom research data to create compelling data-led insights and recommendations. 
• Create effective top-line stories through one-sheeters and other engaging data visualization methods to drive demand for NBCU products and offerings
• Develop consumer and category insights to support marketing opportunities based on audience delivery and profiles, buying behavior, and ad spending analyses
• Partner and engage with internal NBCU Research, Sales and Marketing teams to contribute to results-focused and insights-led positioning to the marketplace
• Work with Program Research, Ad Sales, Strategy, Marketing teams to align data-led recommendation and positioning to Ad Sales strategy
• Participate in larger projects for the broader NBCU platform as needed
• Collaborate across NBCU Insight and Research teams to deliver on organizational needs

Qualifications

• Bachelor’s degree ideally in Marketing, Communications, Psychology, Media, Economics/Finance, Math, Statistics, Marketing Analytics, Computer Science or equivalent work experience
• 1+ year of work experience or internship at an ad agency, media company, sales organization, or in research
• Excellent computer skills, particularly PowerPoint and Excel (formatting, creating charts/graphs, pivot tables, formulas etc.)
• Desire to learn quantitative/qualitative research methodologies and analysis
• Ability to balance multiple projects simultaneously and prioritize tasks to meet deadlines
• Willingness to partner with fast-paced, high performing sales & marketing teams
• Comfortable acting in a client-facing role, with the potential to present to external parties
• Background in analytics and knowledge of media math a plus
• Passion about NBCU content, a plus
• Prior experience in TV and digital applications and other syndicated research tools (Nielsen, iSpot, VideoAmp, comScore, Marketcast TVBE, EDO, ListenFirst, Talkwalker SCR, YouGov, MRI/Simmons, etc.) a plus

DESIRED CHARACTERISTICS

• Strategic thinker with a deep interest in media and analytics
• Curious and strong willingness to learn
• Proactive and adaptable to change
• Attention to details and accuracy
• Affinity with data and comfortable working with large datasets
• Hunger to uncover insights in addition to reporting data
• Ability to work independently and as part of a team
• Team player with the ability to deliver on different assignments/projects in a timely manner
• Highly organized and detail-oriented with the ability to work under pressure, set priorities, handle multiple projects, and meet tight deadlines
• Demonstrates ability to establish and maintain relationships with team and internal/external partners
• Strong communication skills both verbally and in writing
• Open minded and able to incorporate feedback and learnings into future projects

ELIGIBILITY REQUIREMENTS

• Interested candidates must submit a resume/CV through www.nbcunicareers.com to be considered
• Must be willing to work in New York, NY in a hybrid capacity; Tuesday - Thursday on-site, Monday and Friday remote
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

SALARY RANGE: $60,000 - 75,000

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.