Job Description

The Associate Manager, Integrated Marketing Strategy, is a key member of the team that develops and champions marketing plans to drive attendance and revenue for Universal Studios Hollywood and Universal CityWalk.

** Responsibilities**

• Develop consumer-facing marketing plans supporting Universal attractions and events and Universal CityWalk that deliver annual attendance and revenue goals
• Use primary and secondary research to identify target audience characteristics (demographics, motivations, and barriers) as foundation for planning
• Present clear recommendations to management for approval and implementation
• Subject matter expert with keen knowledge of attractions, events and CityWalk details with proactive and reactive cross-functional communication
• Effectively liaise between Operations and internal partners in the execution of marketing tactics
• Influence and direct cross-functional teams to meet key deliverables on-time and with flawless excellence across all touch points
• Conduct and present post-marketing program analyses
• Enter team projects into Work-Front project management system
• Southern California theme park and Los Angeles entertainment expert

Qualifications

• Bachelor’s degree required; MBA preferred
• 3+ years marketing experience required; experience in retail, food service, entertainment, travel, or theme park industry preferred
• Strong planning and organizational skills
• Ability to meet deadlines with a sense of urgency
• Demonstrated ability to manage a large volume of complex work, effectively and efficiently
• Track record of meeting targets and objectives
• Experience in agile marketing or agile project management preferred
• Excellent communication (verbal and written)
• Ability to exercise discretion and maintain confidentiality
• Proficiency with Microsoft Office Suite with emphasis on Excel and PowerPoint
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $65,000-$85,000

** Desired Characteristics**

• Detail-oriented
• Strong sense of project ownership and dedication to delivering outstanding results
• Self-directed and able to work both independently and collaboratively
• Ability to think strategically and conceptually
• Ability to influence others at all organizational levels
• Ability to think beyond what has been done previously to bring new ideas into the process and execution
• Strong interpersonal and relationship skills
• High energy and strong work ethic
• Interest in theme parks and entertainment [if being the SME is part of the job]

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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