Job Description NBCUniversal’s Advertising Platforms & Operations team is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. The division services both internal and external customers in support of NBCUniversal’s $8B annual advertising business. The Customer Solutions team within Advertising Platforms & Operations is responsible for leading the product development processes for the technology solutions delivered to our advertising partners. We are currently seeking a Product Manager, Programmatic, to help drive customer innovation and deliver high-growth ad products across NBCUniversal’s digital ecosystem. The ideal candidate is a highly collaborative person who is passionate about digital media and video advertising innovation, cares about customers, and understands the value of good user experiences. RESPONSIBILITIES

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• Collaborate with Sales, Planning, Strategy, Product, and Engineering teams to deliver best-in-class product offerings

• Develop use cases and revenue justification/business value analysis in conjunction with Strategy team

• Manage product roadmaps and effectively communicate timelines to all stakeholders by leading communication, prioritizing key features, and establishing timelines with external partner Engineering teams

• Lead commercialization process both internally and externally to ensure effective product launches

• Collaborate with Project Management and Product Marketing teams to ensure product enhancements are embedded in GTM collateral

• Lead day-to-day work on our cross-platform and incremental reach optimization products, including product support for in-flight campaigns

• Track and test key performance indicators to evaluate data and improve metrics

• Source internal and external customer product needs to advocate for prioritized implementation with the Engineering team

• Document internal workflows with help from Product Marketing to ensure success of new-to-market product launches

• Document and detail user stories for Engineering team

• Stay apprised of competitive ad planning and optimization products in the marketplace

• Conduct frequent proof of concepts with cross-functional stakeholders to inform successes, roadblocks, or failed attempts at activating new product solutions 

• Work with Legal team to understand implications of tasks involving audience/device data collection and/or off-domain non-NBCU content publisher partners

• Become internal subject matter expert and provide subject matter guidance to larger team and Ad Sales organization as needed.

• Monitor and optimize programmatic deals in FreeWheel Markets Module, Google Ad Manager, and Magnite

• Proactively manage deal health and setup to enable maximum spend across NBCU exchanges, PMP marketplace and PG Deals.

• Manage programmatic partner on-boarding and certification across NBCU and distributed partners on web, mobile apps, and OTT products.

• Analyze SSP/DSP bid metrics (invites, bids done, failed bids, timeouts, invalid creatives) to identify risk and work with partners towards resolution.

• Maintain integrations with Display & Video demand sources to increase programmatic yield and selling opportunities.

• Analyze digital ad delivery, ad traffic and audience profile reports as a means of directing our targeted programmatic offerings.

Qualifications • 3-5+ years of experience working in digital media, preferably some involving video product development • Proven track record of owning customer-facing product solutions in cross-functional environments • Experience collaborating with Marketing, Sales, Strategy, and Engineering teams to develop and bring to market successful and innovative digital products • Strong attention to detail and organizational skills, with the demonstrated ability to take the seed of an idea through launch while prioritizing effectively to get things done • Knowledge of technical and operational product and project requirements • Proven ability to understand and communicate using technical language (e.g., APIs, requirements documents, agile systems, etc.) • Fluency with data; can dissect and interpret it to understand market dynamics and user behaviors, measure product performance, identify pinch-points, and inform decision making • Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment. • Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols in select work settings or where jurisdictionally mandated. • Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols. Desired Characteristics • Proven history of creative problem-solving with autonomy • Ability to effectively communicate and influence across a variety of platforms, as needed (e.g., messenger, video conferences, in-person gatherings, phone, email, etc.) • Demonstrated passion for the video advertising marketplace with commitment to delivering best-in-class advertising products and consumer experiences Additional Information

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