Job Description

In this position, the Product Marketing Specialist – CRM will be responsible for maintaining and upkeeping the NBC’s mobile and email automation campaigns, ensuring that all automation campaigns are running properly, with the correct creative and optimize when necessary. This includes planning, updating creative, routing campaigns for approval, and reviewing and reporting high-level performance. Product Marketing Specialist, CRM Automations will be part of the NBC TVEverywhere Digital Product Marketing team and the ideal candidate should be organized, have attention to detail and project management skills. This is a highly cross-functional role and will require the consummate team player to be successful. This is a remote position.

RESPONSIBILITIES

• With the support of the NBC team, maintain and upkeep cross-channel automation campaigns from start to finish, including writing creative briefs, routing campaigns for approval, and reviewing performance
• Support NBC brand lead working within Airtable (Campaign Management Tool) to project manage all the moving pieces leading up to campaign creation – creating Airtable tickets for design team, following up on creative, targeting, testing details, links and more while keeping track of deadlines and any changes for internal deployment operations to execute on
• Manage, coordinate and update creative assets needed for the automated campaigns
• Collaborate with campaign operation team to identify key point of contacts and to request assets in advance to adhere to SLA agreement. Will also work on obtaining final approval from respective teams. 
• Works closely with the Marketing Operations team to ensure campaigns are live and running
• Provide support for additional Ad Hoc campaigns as needed by NBC brand lead

Qualifications

REQUIRED QUALIFICATIONS:

• 2+ years of experience in email and mobile marketing campaign operations and/or project management 
• Previous experience working in a performance marketing, direct response marketing for a large consumer facing brand 
• Ability to QA, troubleshoot and problem solve
• Experience with PowerPoint and Excel

DESIRED QUALIFICATIONS:

• Digital marketing or digital marketing operations experience required. Agency and/or entertainment experience a plus. 
• Organized with an acute attention to detail and focus on delivering excellence. 
• Flexibility and an ability to work in a fast paced, deadline driven environment. 
• Self-starter who can work independently, is proactive, resourceful and possess good follow-through. 
• Exceptional interpersonal, communication, analytical, and project management skills required. Ability to interface with colleagues from various disciplines including analytics, technical and operations. 
• Experience with Airtable, Iterable or other event parameter segmentation mobile marketing automation platform a plus.

This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $65,000-$85,000.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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