Job Description

THE POSITION

The VP, Marketing Strategy, Planning & Analysis (MSP&A) will be an integral leader in the MSP&A team, helping shape strategy and planning for the marketing organization. The MSP&A team is responsible for developing short and long-term business KPIs through best-in-class strategies, planning and data analysis. This role requires the ability to align and collaborate with key stakeholder groups and influencing senior management with data-driven insights and narratives. The VP will report to the Senior Vice President, MSP&A

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

• Lead analysis and develop frameworks for evaluating the long-range planning for the Peacock Marketing team, including audience segmentation, customer content preferences, demographics, and other consumer behavior
• Partner closely with the Content Strategy, Decision Sciences and Consumer Insights teams to utilize 1st and 3rd party data to determine priority audience profiles
• Deliver data-derived insights and action items to assist in the marketing prioritization and planning process
• Partner closely with the Organic Social team to develop the organic social strategy, including platform efforts and audience development 
• Develop social media KPIs that are aligned with overall business objectives and partner with Decision Sciences on creating metrics and dashboards to track performance

Qualifications

THE PERSON

Required Qualifications:

• Minimum 7+ years of experience in management consulting, corporate business strategy, investment banking or business development

Desired Characteristics:

• A strong understanding of the content streaming landscape and current business models
• Direct experience using data to inform business strategy
• Demonstrated excellent business acumen and thought leadership, with the ability to form judgements, and drive actionable recommendations
• Direct experience advising marketing strategy in social and digital media
• Direct experience working for a content streaming service preferred
• Direct to consumer marketing experience a plus
• MBA preferred
• Proven leader and manager, with experience hiring, retaining, and motivating best-in-class talent of all experience levels.
• Successful track record of big creative ideas, pushing for innovation, and managing priorities.
• Exceptional collaborator with proven ability to work effectively across all parts of the organization. Leads the team to operate in the same way.
• Successfully operate within a fast-paced, highly matrixed work environment with multiple stakeholders and able to oversee multiple projects and initiatives concurrently.
• Highly effective communicator, both written and verbal. Excellent problem-solving skills
• Demonstrates a propensity for innovative thinking and entrepreneurial attitude while being respectful of business dynamics. Strong influencing skills across multiple departments, businesses, and leaders.

EOE/M/F/D/AAP/

Additional Information

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