Job Description

NBC Sports Next is where sports and technology intersect. We’re a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our three groups: Youth & Recreational Sports; Golf; and Betting, Gaming & Emerging Media.  

At NBC Sports Next, we make playing sports better through innovative technology and immersive experiences for athletes, coaches, players and fans. We equip more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, the largest youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, and coaching, tips; TeamUnify, swim team management services; GoMotion, sports and fitness business software solutions; and NBC Sports Edge, a leading platform for fantasy sports information and betting-focused tools.  

At NBC Sports Next we’re fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology that provides the ultimate in immersive experiences.  

COME JOIN US AS WE WORK TOGETHER AS ONE TEAM TO INNOVATE AND DELIVER WHAT’S NEXT.  

  Job Details 

• Own day-to-day process for executing multi-channel marketing campaigns including email, push notifications, SMS and in-app messaging through Salesforce Marketing Cloud.  
• Manage production process end-to-end for multiple channels, including setup, quality assurance, deployment and reporting to ensure accuracy and timeliness of campaign deployments 
• Create and execute new email marketing initiatives especially automated and triggered customer journeys, as well as ad hoc promotional calendar support 
• Target existing and create new audience segments for campaign and channel-specific deployments 
• Monitor campaign performance and utilize A/B and multivariate testing of subject lines, copy, images and frequency in order to optimize channel engagement 
• Produce and maintain channel KPI reporting weekly, monthly and quarterly 
• Coordinate daily with marketing managers, creative and technical teams, and partners to execute initiatives 
• Ensure that marketing materials comply with all brand and style guidelines

Qualifications

Basic Qualifications:

• 2+ years relevant email marketing experience 
• Demonstrated success building and automating email strategy for e-commerce, or similar company 
• Knowledge of email, landing page, and lead generation best practices 
• Basic understanding of HTML and design templates for email 
• Strong analytical skills for the purpose of understanding customer behavior and designing A/B tests 
• Understanding of marketing principles and customer acquisition, retention, and engagement strategies 
• Ability to manage multiple projects, track progress of completion, and creating action plans to finish weekly campaigns on time 
• Previous user of a CRM marketing platform such as Salesforce Marketing Cloud, Marketo, HubSpot, or similar 
• Experience creating assets via Adobe creative suite (e.g. Photoshop, Dreamweaver) a plus 
• Knowledge of SaaS software sales cycles & marketing funnel helpful

  Additional Job Requirements: 

• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.
• In select work settings or where jurisdictionally mandated, must submit an attestation disclosing your COVID-19 vaccination status and be fully vaccinated against COVID-19 or adhere to enhanced protocols.
• Must be willing to work in Minneapolis, MN, or Orlando, FL
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Desired Qualifications:

• High-achieving, self-starter that thrives in a fast-paced, collaborative atmosphere 
• Excellent oral and written communications skills, including the ability to interface with remote offices and agencies 
• Detail-oriented and endlessly energetic with excellent organization & communication skills 
• Degree from a four-year college (e.g. B.A., B.S.) preferred 
• Ability to work independently, and a team player who also demonstrates leadership skills in a matrix managed organization with multiple stakeholders 
• Experience analyzing reports for trends in key performance indicators while sharing and applying knowledge

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.