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General Manager

NFW Fitness

General Manager

Vancouver, WA
Full Time
  • Responsibilities

    Pacific NW Club Ventures LLC.

    Job Description - General Manager

    Position Title: General Manager

    Reporting To: District Manager/Regional Management (depending on brand and area structure)

    Our Core Values:

    Personnel – It’s all about Personnel! Without our personnel we would not be able to achieve exceptional things.

    Development – We are committed to the growth, & development of our personnel, both personally & professionally. We want you to be the absolute best version of yourself. We develop people first, then develop employees.

    Competitiveness – Always Compete! We want people driven to compete not only amongst others, but against themselves. Do you have the GRIT to push yourself harder than you ever have before? Compete to be better today than yesterday.

    Execution – We are measured on our results, not our efforts. Trying, positive intentions, and working hard are all intangibles that are necessary for achieving results, but the scoreboard is what matters. Perfect execution of all our strategies is the expectation & standard within our culture.

    Culture – Constantly striving to be “Perpetually Triumphant,” competitive, developmental, stepping in the face of any challenges, always taking care of each other, showing up, working hard, listening, facing our fears, and embracing adversity as an opportunity to become better, and having FUN while doing it, describes our culture

    Be “Perpetually Triumphant”

    John LaRosa II, Owner/Operator

    Job Description:

    General Manager’s report directly to the Regional Management (depending on club logistics). First and foremost, GM will ensure all members receive the highest quality Service and overall Experience in the Fitness Industry. GM’s need to demonstrate a competitive mindset through achievement of financial targets for the club as outlined in the annual budget and monthly scorecard. Accomplishing the previously mentioned items will be driven by the GM through leadership, training and the development of all team members. Thus, driven to focus on our members needs and goals. The GM will demonstrate an aptitude to follow and command all company-wide policies and initiatives to ensure the integrity of our unique brand.


    High School diploma

    4-year Degree Preferred

    One year’s worth of management experience required, managing 10+ team members

    Passionate about the Fitness Industry, if not Fitness Industry Experience

    Current CPR

    Skills needed for success:

    Ability to compete in an ever-changing environment with the ability to adapt and grow.

    Coach-ability. Enjoys developing their team and their own leadership skills through on-going training and feedback.

    Excellent written and verbal communication.

    Ability to inspire and motivate team.

    Strong organizational/administrative skills.

    Ability to multi-task and be engaged.

    Team Member focused, Customer Driven



    Demonstrate a working knowledge of all standard operating procedures and policies.

    Communicate and implement club policies and procedures to front desk staff.

    Encourage staff to work as a team and be productive.

    Illustrate an ability to make decisions and execute them.

    Recruit, hire and train all front desk staff on all Crunch Fitness directives and protocol.

    Sales/Revenue Management

    Achieve sales goals in EFT and Total Gross.

    Achieve business goals through constructive feedback and positive reinforcement.

    Execute all promotions to help generate new sales leads for optimum membership growth.

    Ensure your teams have proper tracking forms including any personal stats, payroll or other important information needed to be reviewed.

    Ensure all promotions are effectively communicated to the team and members.

    Ensure there is ongoing prospecting and lead generation of new prospective members.

    Ensure that the staff is knowledgeable about the clubs’ programs, facilities and equipment.

    Ensure pricing requirements and guidelines are adhered to all times.

    Personal Training/Revenue Management

    Oversee the PT department through the PT lead.

    Implement and support company programs/promotions to generate PT client acquisition for member base penetration.

    Integrate personal training services into membership presentations to maximize the number of orientation sessions scheduled and personal training services sold.

    Effective communication with the personal training staff to ensure all staff is aware and follows all promotions, policies and procedures.


    Support employee related problems by following club procedures and documentation.

    Perform 30-60 day reviews, and annual reviews of all FD employees.

    Resolve member complaints in an expeditious and tactful manner while following club procedure and documentation.

    Ensure the club meets standards for cleanliness, maintenance, safety, and security.

    Daily zone cleaning checklist is completed.

    Maintenance and Janitorial logs are used, completed and followed up on.

    Ensure visible maintenance items are repaired promptly, proper signage is posted, equipment is tagged out and of service equipment removed from the floor if possible.

    Inventory management and system is in place and upheld.

    Build and maintain a consistent schedule to cover all FD shifts.

    Assist in the processing and submission of payroll as well as its accuracy.

    Control Labor expense and the purchasing of club supplies and cost of retail goods.

    Display an ability to keep expenses at or below budget.


    Serve as a role model for employees.

    Exhibits servant leadership qualities.

    Communicates effectively by using regular team meetings and individual meetings

    Conduct all FD training following on-boarding protocol.

    Provide an inspirational environment that welcomes honest feed-back from employees and takes action to ensure a quality, working environment.

    Spends necessary time developing, coaching and encouraging employees to always improve.

    Measurement Standards

    Successful management of all financial budgetary goals.

    Ensure club cleanliness meets the standards and expectations set forth.

    Demonstrate professionalism by leading by example.

    Membership retention.

    Timely completion of assigned tasks and projects.

    Follow all policies and procedures.