Job Description

JOB SUMMARY

Responsible for the planning, development and implementation of all of the organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Directs the efforts of the marketing and design staff and coordinates at the strategic and tactical levels with the other functions of the organization.

RESPONSIBILITIES AND DUTIES

• Responsible for NPIC's website traffic growth, and marketing plan to bring new customers to the site
• Responsible for E-commerce accounts, including posting products with content, adding products, product segmentation, and analytics
• This position receives guidance in terms of broad goals and objectives and is responsible for establishing the methods goal attainment
• Responsible for overall NPIC brand awareness and online presence in social media, third party platform, site content, and creative marketing design for better product merchandising
• Position is complex and variable, requires novel and creative approaches, establishing important guidelines and processes for Online marketing merchandising plan and execution
• Work closely with department head and Sales Dept. to set up sales goal for the year and come up creative marketing plans to achieve the goal
• Responsible for website e-commerce (digital) and organic traffic growth
• Responsible for digital marketing (i.e., social media, SEO, SEM, website maintenance and content)
• Responsible for marketing budget set up and execution, provide detail ROI analysis and be able to modify the marketing plan according to market response rapidly
• Manage and grow marketing vendor portfolio
• Be creative and innovative in new marketing plan and strategy
• Utilize a wide range of media and new technology to create landing page templates that are needed for business development
• Limited business travel required likely
• Other duties as may be assigned

QUALIFICATIONS AND SKILLS

• 7+ years’ working experience in e-Commerce products sales, marketing / advertising preferably for pet industry
• Good knowledge of SEO, SEM, Social Media, Affiliate marketing, and PR
• Bachelor’s degree in Marketing, MS preferred or related business field or equivalent experience
• Ability to lead and guide small team and manage outside third party vendors to accomplish responsibilities listed above
• Seeking high degree of creativity and imagination
• Must be able to work in a fast paced, dynamic environment with tight deadlines
• Great sense of responsibility
• Strong knowledge of standard MS Office suite tools and related web / e-Commerce software
• Excellent English communications skills written and oral

Company Description

For 23 years, NPIC has proudly manufactured N-Bone® and Get Naked® natural pet treats. Where pet's health and well-being are first in everything that we do. That's why we formulate our treats to make your pet feel and be their best. Our treats help enrich the lives of pets, their owners' lives, and the relationship between the two of them.