Social Media Marketing Manager
About the Company :
Our mission is to build high quality and the most affordable smart home products. We are committed to bring consumers the best product experience.
We are a team with diverse cultural/professional backgrounds and a genuine passion for technology, product development, and brand building. We believe in customer-centric and our product development approach is to start with the customer first. We work with an international team of engineers to design, development and manufacture the products.
About the Position :
The social media marketing manager is self-motivated and passionate about delivering excellent user experience through active user and community engagement. This person is passionate about building brands and user community on social media.
He/she will be responsible for defining social media strategy for launching and building smart home brands, including social media content strategy, engagement strategy to increase brand awareness and sales. He/she will be responsible for driving user engagement, community building, community activities, and UGC (user generated content) management.
Responsibilities:
· Build and grow user and community base through series of engaging activities.
· Create a community structure that is welcoming to new users while retaining experienced users, and built a structure to empower core/experience users to be the ambassador of the brand.
· Daily operation of social media platform, management of UGC.
· Design and create shareable content, hot topics, etc to drive traffic to key gateways.
· Create and execute online and offline user activities. Develop 3rd party resources to expand user reach.
· Build and analysis user/community metrics and report to monitor and drive user/community base growth. Test and measure user engagement campaigns and optimize campaign effect through analytical studies.
· Gather product experience related insights from users and report back to the product team.
Qualifications:
Compensation
Job Type: Full-time
Job Location:
Job Type: Full-time