NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org , a nd interact with us on LinkedIn , Glassdoor , Indeed , __Facebook , Twitter , YouTube and Instagram .

Position Summary:
We have an exciting opportunity to join our team as a Senior Manager - Institutional & Issues Management Communications.

NYULH is seeking an experienced Institutional & Issues Management Communications professional to join the Media Relations team within the Communications & Marketing (C&M) department as a Senior Manager. The successful applicant will be responsible for working with the Senior Director of Media Relations to develop proactive strategies for promoting and protecting the institutional reputation of NYU Langone as a top-ranked health system in the nation through earned media but also supporting coordinated amplification of messaging as appropriate through owned media channels. This person will also play an important role supporting issues management, preparing for and coordinating institutional responses to the media with the Senior Director and members of the leadership team.
Specific areas within this persons portfolio will include Human Resources, Real Estate Development + Facilities, Medical Center Information Technology, Finance, and the NYU Grossman School of Medicine. They will also support other areas as directed by the Senior Director as needed. This person will also support and coordinate responses to institutional media inquiries as needed and supporting preparation for potential media inquiries and emergencies.

Job Responsibilities:

Reporting directly to and working closely with the Senior Director of Media Relations, this individual will play a key strategic role on institutional matters, ranging from legal affairs to finance to real estate, development and facilities. This is an exceptional opportunity to promote a world-class health system through its innovation and leadership. The person in this role will be responsible for developing relationships across key areas of the institution, including the NYU Grossman School of Medicine, Real Estate Development + Facilities, and Medical Center Information Technology and spotting opportunities for earned media coverage that they can develop into compelling, proactive media pitches. The individual in this position must have experience working closely with top leadership and be able to be effective during sometimes fast-moving, high stakes situations. An innate sense of when to act and when and how to elevate matters of importance is critical, as this role will play a key role inissues management, developing strategies, messaging and seeking appropriate approvals. The ability to perform and complete work sometimes outside of regular business hours is essential.

Specific Responsibilities Include:

Strategy, Issues Management and Reputation Building

* Support the design of proactive strategies to build, protect, and enhance NYULH's brand and reputation.
* Manage and effectively prioritize multiple tasks at once, including monitoring processes, tracking issues in the media and online, and making proactive recommendations.
* Support the development and implementation of comprehensive and effective issues management strategies.
* Develop strong relationships with key stakeholders across institutional leadership and their teams, ensuring awareness and preparation for upcoming opportunities and issues and understanding their priorities.
* Support the update of a comprehensive issues management playbook and emergency communications plan to reinforce image and reputation with all stakeholders (e.g., patients, media, students, employees).
* Act as an internal focal point as appropriate by coordinating communication efforts across different departments and stakeholders.
* Consider, share and contribute to owned media opportunities involving institutional events, priorities, accolades, and issues.

Media Relations

* Ensure timely and accurate responses to media inquiries related to issues, ensuring each is appropriately vetted and elevated, assigning those as appropriate and serving as or identifying a suitable spokesperson, as needed.
* Identify and develop strong relationships with key members of the national and local media, including relevant trades.
* Pitch compelling stories to media, anticipating follow up questions from reporters, and understand how institutional messages will be framed in media.
* Facilitate media training, developing talking points and briefings as needed for leadership.

Relationship Management & Capability Building

* Inform, activate and update other teams in C&M during an emergency or breaking news situation, including activating social media monitoring and that Enterprise Communications has what they need to determine appropriate recommendations on leadership communications to internal audiences.
* Effectively work with and help manage agency support, leveraging external resources as appropriate.
* Develop deep relationships with leadership by acting as a trusted C&M subject matter advisor that strategically helps them shape their approach to issues through robust and targeted tactics.
* Work effectively with top leadership under the supervision of the Senior Director, reconciling differing perspectives and priorities in resolving and managing issues.
* Coordinate with colleagues within and outside of C&M, including public relations specialists, legal advisors, and other team members, to ensure consistent messaging.

Continuous Improvement

* Conduct ongoing and annual assessments of communications effectiveness at the organizational level as it relates to brand reputation, awareness, and achieving communications goals.
* Leverage learnings from past issues to continuously inform strategies and update the response playbook.
* Closely track assignments and progress, with continuous awareness of upcoming deadlines and items to prepare for.

Minimum Qualifications:
To qualify you must have a Bachelor's degree in communications, public relations, or related field
3 years+ of experience in media relations and issues management, specifically in an institutional or academic medical center setting
Established track record of working with and effectively communicating with executive leadership
Excellent understanding of media relations and the media landscape in the US
Working understanding and interest in social media platforms and their role in sharing information that is at times unreliable and how that proliferates
Ability to react quickly and appropriately to media coverage
Ability to make decisions quickly within high pressure situations
Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
Strong media contacts and existing relationships, particularly in New York and health care
Experience working in a complex organization with a range of leadership
Knowledge and understanding of health care, higher education and current issues and trends

Preferred Qualifications:
Bilingualism is an asset (Spanish/English)

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.
If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $81,325.15 - $129,231.90 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here

Required Skills

Required Experience